Monday Night Football Helps ESPN Win the Night among All Networks in Viewers and All Key Male and Adult Demos


Monday Night Football Helps ESPN Win the Night among All Networks in Viewers and All Key Male and Adult Demos

Last night’s Monday Night Football game – a Seattle Seahawks’ 27-17 victory over the Washington Redskins – helped ESPN win the night among all networks in viewers and all key male and adult demos. The game ranked as the top telecast of the night across cable and broadcast among the key male demos, as well as adults 18-34 and 18-49.

The game averaged an 8.2 household US rating, 9,535,000 households and 13,122,000 viewers (P2+), according to Nielsen. It peaked from 9:15-9:30 p.m. with a 9.2 rating and 14,678,000 viewers.

In Seattle, the game delivered a 20.7 rating on ESPN and a 24.5 on KONG-IND for a combined 45.2 rating in the market. In Washington, D.C., the game delivered a 14.0 rating on ESPN and a 9.4 on WDCA-IND for a combined 23.4 rating in the market.

The top 10 metered markets (in addition to those of the competing teams) included: Richmond (18.5), San Diego (15.3), Las Vegas (15.2), Norfolk (14.9), Baltimore (14.7), Portland, Ore. (13.7), Raleigh-Durham (13.2), Sacramento (12.6), New Orleans (12.4) and Birmingham (10.9).

Through the first five weeks (six games), ESPN’s Monday Night Football is averaging an 8.3 household US rating; 9,710,000 households and 13,480,000 viewers.

MNF on ESPN Deportes

Last night’s Seahawks-Redskins telecast on ESPN Deportes, ESPN’s Spanish-language sports network, averaged a 0.4 Hispanic Household US rating with 53,000 Hispanic Household impressions, and 67,000 Hispanic P2+ impressions, increases of 96 percent and 63 percent, respectively, over the Week 5 game last year. Season-to-date, MNF on ESPN Deportes is averaging a 0.3 Hispanic Household US rating (a 50 percent gain) with 51,000 Hispanic Household impressions and 80,000 Hispanic P2+ impressions, increases of 70 percent and 116 percent, respectively.

ESPN Digital

On WatchESPN, the game reached 377,000 unique viewers – up 138 percent compared to week 5 last year – while logging 26.2 million minutes viewed, a 147 percent increase. The game had an average minute audience of 127,000 (up 149 percent).  Additionally, it also drove ESPN and MNF to No. 1 as the most social network and program for the day on Monday.

ESPN’s NFL coverage on digital platforms also attracted an average minute audience of 757,000 on Sunday, a 19 percent gain.  In addition, ESPN Fantasy Football content across (computers, smartphones and tablets) and the app logged an average minute audience of 381,000 on Sunday (up 38 percent) and generated 41 percent of ESPN’s total digital audience for the day.  The app alone had 5.3 million unique visitors on Sunday, up 26 percent.

Next Week: Colin Kaepernick and San Francisco 49ers vs. St. Louis Rams on MNF

Next week, ESPN’s MNF returns with Colin Kaepernick and the San Francisco 49ers traveling east to face the St. Louis Rams at 8:15 p.m. ET (kickoff at 8:30 p.m.).


Bill Hofheimer

I oversee ESPN’s College Sports PR, while also working on ESPN soccer, Around the Horn, PTI and more. Previously oversaw communications for ESPN's Monday Night Football and NFL studio shows.
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