NBA Saturday Primetime on ABC Debut: Most-Watched Non-Christmas Game of Season

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NBA Saturday Primetime on ABC Debut: Most-Watched Non-Christmas Game of Season

Most-Watched, Highest-Rated Non-Christmas Game of Regular-Season Across All Nets

Won the Night Across Prime-Time Television in All Key Adult and Male Demos

The debut edition of NBA Saturday Primetime on ABC presented by La Quinta (Jan. 23) delivered the most-watched and highest-rated non-Christmas game of the regular season across all networks, according Nielsen. The broadcast, which saw the Chicago Bulls defeat the Cleveland Cavaliers 96-83, averaged nearly four million viewers (3,916,000, p2+), peaking with 4,534,000 viewers (p2+) from 10:45-11 p.m. ET. It generated a 2.4 U.S. household rating.

NBA Saturday Primetime on ABC propelled the network to win the night across prime-time broadcast and cable television on Saturday in all key adult and male demos, including 18-34, 18-49 and 25-54.

NBA Countdown, which preceded the game at 8 p.m., averaged 2,437,000 viewers (p2+) and a 1.6 U.S. household rating. In both metrics this is the best for a regular-season, non-Christmas NBA Countdown show since March 11, 2012.

Looking ahead

ESPN will generally televise NBA games across four days per week for the majority of the regular season. Here’s the upcoming schedule, which includes details about this week’s edition of NBA Saturday Primetime on ABC: the San Antonio Spurs and Tim Duncan visit the Eastern Conference-leading Cleveland Cavaliers and LeBron James at 8:30 p.m.

Date Time (ET) Telecast/Commentators Network (s)
Wed., Jan. 27 7:30 p.m. NBA Countdown charged by Mountain Dew

Doris Burke, Jalen Rose, Chauncey Billups

ESPN, WatchESPN
8 p.m. Houston Rockets at San Antonio Spurs presented by State Farm

Mike Breen, Jeff Van Gundy, Israel Gutierrez

ESPN, WatchESPN
10:30 p.m. Dallas Mavericks at Golden State Warriors presented by State Farm

Dave Pasch, Jon Barry, J.A. Adande

ESPN, WatchESPN

 

Fri., Jan 29 1:30 a.m. NBA Tonight

Doug Kezirian, Tim Legler

ESPN2, WatchESPN
8 p.m. NBA Coast to Coast

Doug Kezirian, Brad Daugherty, Amin Elhassan, Ryen Russillo, J.A. Adande

ESPN2, WatchESPN
Sat., Jan 30 1 a.m. NBA Tonight

Doug Kezirian, Brad Daugherty

ESPN2, WatchESPN
8 p.m. NBA Countdown presented by Straight Talk Wireless

Sage Steele, Doug Collins, Jalen Rose

ABC, WatchESPN
8:30 p.m. San Antonio Spurs at Cleveland Cavaliers presented by La Quinta

Mike Breen, Jeff Van Gundy, Mark Jackson, Heather Cox

Radio: Marc Kestecher, Jon Barry

ABC, ESPN Deportes, ESPN Radio, WatchESPN
Sun., Jan 31 12:30 a.m. NBA Tonight

Doug Kezirian, Ryen Russillo

ESPN2, WatchESPN
3 p.m. NBA Countdown presented by Straight Talk Wireless

Sage Steele, Doug Collins, Jalen Rose

ABC, WatchESPN
3:30 p.m. Chicago Bulls at Los Angeles Clippers presented by BBVA

Dave Pasch, Hubie Brown, Chris Broussard

Radio: Kevin Calabro, P.J. Carlesimo, Stephen A. Smith

ABC, ESPN Deportes, ESPN Radio, WatchESPN

 

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Media contact: Ben Cafardo at 860-766-3496 or [email protected] (@Ben_ESPN).

 

Ben Cafardo

I lead communications strategy and execution for ESPN’s NBA, MLB, FIBA and Little League World Series properties. I’m also a proud consumer of all things ESPN.
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