ESPN Networks See Viewership Increase for the NCAA Women’s Basketball Championship First- and Second-Round Coverage

BasketballCollege Basketball - Women's

ESPN Networks See Viewership Increase for the NCAA Women’s Basketball Championship First- and Second-Round Coverage

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ESPN and ESPN2’s coverage of the NCAA Division Women’s Basketball Championship presented by Capital One first and second rounds – which aired in regionalized and national telecast windows beginning Friday, March 18 through Monday, March 21 – averaged 343,000 viewers, up 46 percent from a year ago (235,000 viewers). The number also marks the highest early-round viewership number since 2013, when the networks average 398,000 viewers.

Hartford was the highest-rated market across the weekend games, with a 2.0 average rating. Rounding out the top markets were Louisville (1.0), Knoxville (0.8), Oklahoma City (0.6), Baltimore (0.5), Dayton (0.5), Tulsa (0.5), Nashville (0.4), Columbus (0.4), Austin (0.4), Birmingham (0.4) and West Palm Beach (0.4).

Game action continues Friday, March 25, across ESPN, ESPN2 and WatchESPN with all four top seeds advancing to Regional rounds. Full schedule and coverage details

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Rachel Margolis Siegal

As part of the College Sports PR team at ESPN, it has been an exciting adventure for me since I joined the worldwide leader in July 2010, working on college football, college basketball, college lacrosse and WNBA properties. I began my love of sports as the manager of several high school sports teams and continued that hobby into college. While at Quinnipiac, I worked in the Sports Information Department, which led me to a summer internship at the New Haven Ravens, a AA baseball team, and an eventual job with the Athletic Communications Department at the University of Connecticut. After my five-year stint at Connecticut, I spent six years as Director of Communications at the BIG EAST Conference in Providence, R.I. before joining ESPN.
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