Content will focus on sports, culture, lifestyle and blogs with a female perspective
espnW, the brand for women who love sports, launched its first international online site in Brazil (http://espnw.espn.uol.com.br) today, March 8, International Women’s Day. The digital platform was created to encourage interest in women’s sports in Brazil through written and multimedia content focused on health and lifestyle, in addition to high-profile competitions and athletes who compete in them.
Divided into four verticals (news, lifestyle, specials and blogs), espnW Brazil is bringing together a team of women connected with sports from the worlds of medicine, physical therapy, nutrition, physical training and psychology, in addition to self-employed professionals, freelancers and mothers who will talk about their relationship with sports as one of the many commitments that make up their daily lives.
Current ESPN Brazil commentators and former Olympic athletes who will be contributing to espnW Brazil will be: Magic Paula (basketball), Ana Moser (volleyball), Flavia Delaroli (swimming), Juiana Cabral (soccer) and Daniele Zangrando (judo), in addition to journalists Juliana Veiga and Gabriela Moreira.
“The launch of espnW in Brazil serves an ever-larger profile of sports fans in the Brazilian market,” said German Hartenstein, general manager of ESPN Brazil. “The audience for our channels includes a growing number of women who are interested in sports and are looking for quality content on every subject related to the sports world, not only on individual sports. espnW is the first Brazilian portal to serve this audience, offering relevant content produced especially for the female esthetic and with the credibility of the ESPN brand.”
“Sports are of worldwide interest, enjoyed by women across the globe,” said Laura Gentile, senior vice president, espnW and Women’s Initiatives. “The strength and popularity of ESPN in Brazil made it the ideal place for espnW to begin our expansion beyond the United States and to bring content to women in sports on an international scale.”
Recognized for the diversity of its sports programming, the three ESPN networks in Brazil telecast women’s competitions in a variety of sports such as handball, tennis, surfing, volleyball, basketball, judo and crossfit. ESPN Brazil will also be the licensed broadcaster in Brazil for the Rio 2016 Summer Olympic Games.
espnW serves women who love sports. espnW.com provides an engaging environment that offers total access to female athletes and the sports they play, takes fans inside the biggest events, and shares a unique point of view on the sports stories that matter most to women. Founded in July 2010, espnW lives across digital, television, films, events, educational platforms and social media. The annual espnW: Women + Sports Summit is the leading event of its kind in the sports industry.
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