Donoghue Expands Strategy Role, Furthering Alignment with Disney


Donoghue Expands Strategy Role, Furthering Alignment with Disney

Today ESPN President John Skipper announced that Marie Donoghue will serve as Executive Vice President, Global Business and Content Strategy. In this role, she will be responsible for the ongoing development and implementation of ESPN’s enterprise-wide strategy, with particular emphasis on identifying profitable growth and acquisition opportunities, evaluating new technology and business models and collaborating with the senior management team to best position ESPN’s content in light of evolving fan consumption habits.

To further capitalize on ESPN’s alignment with The Walt Disney Company, Donoghue’s efforts will be tightly coordinated and integrated with Disney’s Corporate Strategy team in Burbank overseen by Kevin Mayer, senior executive vice president and chief strategy officer.

Mayer said: “I’ve worked extensively with Marie and her team, and she has become an invaluable colleague and essentially one of my team. I’m thrilled about both expanding her role and continuing to strengthen the connection between our corporate team and ESPN.”

Skipper said: “In this role Marie will continue to bring benefits to both the corporate strategy team and ESPN.  I look forward to working closely with her and my senior management team as we continue to evolve our business.”

Donoghue will continue to report to Skipper and continue to also oversee ESPN’s business affairs, business development and strategy group along with FiveThirtyEight and The Undefeated.


Ana Livia Coelho

Ana Livia Coelho is a Senior Publicist in New York, overseeing FiveThirtyEight as well as ESPN’s Consumer Marketing, Ad Sales, Affiliate Sales, Consumer Products and Research groups. She is a native Brazilian and a graduate of the Indiana University School of Journalism and the Universidad Complutense de Madrid.
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