Game-Winning Drive is the Nation’s Largest Youth-Led Sports Equipment Drive
NEW YORK, NY –August 16, 2016– Kids from underserved communities are 50% less likely to play sports. One major reason is the equipment is too expensive. That’s why DoSomething.org, the largest organization for young people and social change, and ESPN are teaming up for the second year to run the nation’s largest youth-led sports equipment drive through a campaign called Game-Winning Drive.
Last year DoSomething.org members helped over 17,000 kids in underserved communities get access to the gear they need to play sports.
Now through September 30, participants can visit DoSomething.org/game to learn how to run a sports equipment drive in various communities. Participants will be given tips on how to run a successful drive as well as a location finder with local recreation centers and after school programs that are accepting donations.
“Growing up, sports were my everything. Basketball, baseball, tennis, you name it. I loved competing and hanging out with my teammates,” said Aria Finger, CEO and Chief Old Person at DoSomething.org. “Participation in sports has so many benefits and can improve a young person’s health, performance in school, and self-confidence. We’re thrilled to partner with ESPN for the second year to make this campaign even more successful!”
Young people who sign up for the campaign and upload a photo of the sports equipment they collect will be able to enter a drawing to win a $5,000 scholarship. Participants will receive one scholarship entry for each piece of equipment they collect.
“At ESPN, we’re committed to improving access to sports so that every child can get involved and realize the many benefits of sports,” said Kevin Martinez, vice president of Corporate Citizenship at ESPN. “We are proud to work with DoSomething.org to ENSPIRE youth to take action and get much-needed equipment to kids who need it most.”
For more information about the Game-Winning Drive campaign, click here.
One of the largest global orgs for young people and social change, DoSomething.org’s 5.3 million members in 131 countries tackle volunteer campaigns that impact every cause. Poverty. Discrimination. The environment. And everything else. Our promise: Any cause, anytime, anywhere.
About ESPN Corporate Citizenship
ESPN believes that, at its very best, sports uplifts the human spirit. Its corporate citizenship programs use power of sport to positively address society’s needs through strategic community investments, cause marketing programs, collaboration with sports organizations and employee volunteerism, while also utilizing its diverse media assets. For more information go to www.espn.com/citizenship.
PR & Talent Relations Manager, DoSomething.org
(212) 254-2390 ext. 254
 Holland, Kelley. “Lower-Income Students Getting Shut Out Of Sports.” NBC News, July 27, 2014. http://www.nbcnews.com/business/consumer/lower-income-students-getting-shut-out-sports-n16494