DoSomething.org and ESPN Team Up for “Game-Winning Drive” Campaign to Increase Access to Sports Equipment

AnnouncementsCorporate Citizenship

DoSomething.org and ESPN Team Up for “Game-Winning Drive” Campaign to Increase Access to Sports Equipment

Game-Winning Drive is the Nation’s Largest Youth-Led Sports Equipment Drive

NEW YORK, NY –August 16, 2016– Kids from underserved communities are 50% less likely to play sports. One major reason is the equipment is too expensive.[1] That’s why DoSomething.org, the largest organization for young people and social change, and ESPN are teaming up for the second year to run the nation’s largest youth-led sports equipment drive through a campaign called Game-Winning Drive.

 Last year DoSomething.org members helped over 17,000 kids in underserved communities get access to the gear they need to play sports.

 Now through September 30, participants can visit DoSomething.org/game to learn how to run a sports equipment drive in various communities. Participants will be given tips on how to run a successful drive as well as a location finder with local recreation centers and after school programs that are accepting donations.

“Growing up, sports were my everything. Basketball, baseball, tennis, you name it.  I loved competing and hanging out with my teammates,” said Aria Finger, CEO and Chief Old Person at DoSomething.org. “Participation in sports has so many benefits and can improve a young person’s health, performance in school, and self-confidence. We’re thrilled to partner with ESPN for the second year to make this campaign even more successful!”

Young people who sign up for the campaign and upload a photo of the sports equipment they collect will be able to enter a drawing to win a $5,000 scholarship. Participants will receive one scholarship entry for each piece of equipment they collect.

“At ESPN, we’re committed to improving access to sports so that every child can get involved and realize the many benefits of sports,” said Kevin Martinez, vice president of Corporate Citizenship at ESPN. “We are proud to work with DoSomething.org to ENSPIRE youth to take action and get much-needed equipment to kids who need it most.”

For more information about the Game-Winning Drive campaign, click here.

About DoSomething.org
One of the largest global orgs for young people and social change, DoSomething.org’s 5.3 million members in 131 countries tackle volunteer campaigns that impact every cause. Poverty. Discrimination. The environment. And everything else. Our promise: Any cause, anytime, anywhere.

About ESPN Corporate Citizenship
ESPN believes that, at its very best, sports uplifts the human spirit. Its corporate citizenship programs use power of sport to positively address society’s needs through strategic community investments, cause marketing programs, collaboration with sports organizations and employee volunteerism, while also utilizing its diverse media assets. For more information go to www.espn.com/citizenship.

Media Contact:

Colleen Wormsley
PR & Talent Relations Manager, DoSomething.org
[email protected]
(212) 254-2390 ext. 254

[1]  Holland, Kelley. “Lower-Income Students Getting Shut Out Of Sports.” NBC News, July 27, 2014. http://www.nbcnews.com/business/consumer/lower-income-students-getting-shut-out-sports-n16494

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Belen Michelis

Belen Michelis is a senior publicist focusing on ESPN Corporate Citizenship, Spelling Bee, Invictus Games, Warrior Games, ESPN local radio (98.7FM NY, ESPNLA 710, ESPN Chicago 1000), Misc. Sports and the WNBA. Prior to joining the ESPN Communications team, Michelis worked in Ad Sales for ESPN Deportes and International from 2010-2014. Michelis graduated from Boston College in 2010.
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