Gillette, Issey Miyake Parfums, Marriott and Samsung Electronics Among Major Pan-Regional Sponsors Featured on ESPN Networks in Latin America & the Caribbean
ESPN has unveiled its roster of major pan-regional sponsors for ESPN’s coverage of the Rio 2016 Olympic Games it was announced today by Eric Johnson, executive vice president of global multimedia sales. Gillette, Issey Miyake Parfums, Marriott and Samsung Electronics are among the brands that will be showcased across ESPN networks throughout Latin America and the Caribbean during its more than 2,800 hours of unprecedented, multimedia coverage of Rio 2016. ESPN will bring fans closer to Rio 2016 by allowing brands to enhance their messaging and connect with consumers across the region via ESPN’s highly-localized content.
In addition, local advertisers will be featured in Argentina, Brazil, Colombia, Mexico and Central America.
“ESPN’s presentation of Rio 2016 is a unique opportunity for brands to reach different sets of fans while maximizing the diversity of the event to create distinctive integration opportunities across platforms,” said Tim Bunnell, senior vice president of production, programming, marketing and advertising sales for ESPN International. “We are excited to be able to offer these brands the opportunity to further connect with fans and be part of our unmatched coverage of the Rio 2016 Olympic Games.”
Gillette, an Olympic Games official sponsor, will promote its Gillette Mach3’s “#Look Ganador” campaign during the event through on-air features highlighting athletes and how their looks give them the confidence they need to compete.
Issey Miyake Parfums will introduce an ESPN-exclusive campaign for its fragrance “L’Eau D’issey pour Homme.” The campaign will focus on the attributes of water – freshness, power, fluidity, clean and energy — by highlighting legendary water sports athletes and the greatest moments in the aquatic competitions.
ESPN will also feature daily live hits from the Courtyard and Residence Inn by Marriott’s property located within the Olympic Park, including interviews with athletes as well as previews and recaps of Olympic events. In addition, ESPN will produce 30-second capsules that capture the ambiance of the Marriott properties in Brazil during the event, featuring ESPN on-air talent and staff.
An official Olympic Games sponsor, Samsung Electronics will also be integrated across ESPN’s television coverage of Rio 2016. Additionally, in anticipation to the start of the Olympic Games, ESPN presented the television premiere of “A Fighting Chance” a Samsung 30-minute original production that highlights the inspiring, untold stories of four Olympic Games hopefuls on their quest to overcome remarkable odds and obstacles to compete in Rio. The film was televised last month on ESPN networks across Latin America.
As rights holders across the entire region, ESPN presents its biggest Olympic production ever with more than 850 employees working in Rio and from ESPN offices and studios around the world. ESPN will transmit the Olympic Games to more than 60 million homes in Latin America and the Caribbean, in English, Portuguese and Spanish. Coverage includes more than 2,800 hours of comprehensive, multiplatform content planned across the region with customized coverage in each television network. ESPN digital platforms will complement the television coverage with daily news, updates, and immediate video reporting and results. ESPN’s social media channels will also feature special content with dedicated reporters onsite.