ESPN Previews Shred Hate Campaign with PSA and Website Launch During National Bullying Prevention Month

AnnouncementsCorporate CitizenshipX Games

ESPN Previews Shred Hate Campaign with PSA and Website Launch During National Bullying Prevention Month

* * * MEDIA ADVISORY * * *

ESPN PREVIEWS SHRED HATE CAMPAIGN WITH PSA AND WEBSITE LAUNCH DURING NATIONAL BULLYING PREVENTION MONTH

  WHAT:                          X Games will host a Facebook Live on September 30 at 10:30 a.m. ET, kicking off National Bullying Prevention Month with a preview of the year-long Shred Hate campaign launching in January 2017. Hosted by X Games TV talent and snowboarder Jack Mitrani, the Facebook Live will debut the Shred Hate PSA, which will air throughout October on ESPN platforms. The Shred Hate PSA aims to direct fans to bullying prevention resources and awareness of methods to reduce the intensity and frequency of bullying cases.

 

WHEN:                         Friday, September 30

 

WHERE:                       XGames.com/ShredHate

 

MORE:                         By teaming up with some of the most innovative bullying prevention programs in the country – No Bully, GLSEN, DoSomething.org & Crisis Text Line – Shred Hate looks to create a meaningful impact in our X Games communities of Aspen and Minneapolis and X Games fans worldwide. Additional information on the Shred Hate campaign will be forthcoming in January 2017.

For media information, including press releases, logos and additional info from past events, log on to www.espnmediazone.com and follow #ShredHate. For general information, log on to www.xgames.com.

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Contacts:

ESPN Communications (X Games)                     Grace Coryell, 213-405-4402, [email protected]

ESPN Communications (Corp Citizenship)          Belen Michelis, 860-766-1425, [email protected]

 

 

 

 

 

 

 

 

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Belen Michelis

Belen Michelis is a senior publicist focusing on ESPN Corporate Citizenship, Spelling Bee, Invictus Games, Warrior Games, ESPN local radio (98.7FM NY, ESPNLA 710, ESPN Chicago 1000), Misc. Sports and the WNBA. Prior to joining the ESPN Communications team, Michelis worked in Ad Sales for ESPN Deportes and International from 2010-2014. Michelis graduated from Boston College in 2010.
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