* * * MEDIA ADVISORY * * *
ESPN PREVIEWS SHRED HATE CAMPAIGN WITH PSA AND WEBSITE LAUNCH DURING NATIONAL BULLYING PREVENTION MONTH
WHAT: X Games will host a Facebook Live on September 30 at 10:30 a.m. ET, kicking off National Bullying Prevention Month with a preview of the year-long Shred Hate campaign launching in January 2017. Hosted by X Games TV talent and snowboarder Jack Mitrani, the Facebook Live will debut the Shred Hate PSA, which will air throughout October on ESPN platforms. The Shred Hate PSA aims to direct fans to bullying prevention resources and awareness of methods to reduce the intensity and frequency of bullying cases.
WHEN: Friday, September 30
MORE: By teaming up with some of the most innovative bullying prevention programs in the country – No Bully, GLSEN, DoSomething.org & Crisis Text Line – Shred Hate looks to create a meaningful impact in our X Games communities of Aspen and Minneapolis and X Games fans worldwide. Additional information on the Shred Hate campaign will be forthcoming in January 2017.
ESPN Communications (X Games) Grace Coryell, 213-405-4402, [email protected]
ESPN Communications (Corp Citizenship) Belen Michelis, 860-766-1425, [email protected]