Monday Night Football Helps ESPN Win the Night among All Networks


Monday Night Football Helps ESPN Win the Night among All Networks

Packers-Eagles Ranked No. 1 Telecast of the Night Among Households, Viewers and All Key Male and Adult Demos

ESPN’s Week 12 Monday Night Football game (8:15-11:36 p.m. ET) – a Green Bay Packers 27-13 victory over the Philadelphia Eagles – helped ESPN win the night among all networks (broadcast or cable) in households, viewers and all key male and adult demos (18-34, 18-49 and 25-54). Including this game, ESPN has won the night among all key male and adult demos 11 times this season, and nine times among households and viewers. The MNF game also ranked as the No. 1 telecast of the night among households, viewers and all key male and adult demos.

Packers-Eagles delivered a total live audience (TV + Streaming) of 13,383,000 average viewers. This is ESPN’s second-largest MNF audience of the 2016 season, behind the week four Giants-Vikings game, which delivered a total live audience of 13,494,000 average viewers.

  • On TV (ESPN and ESPN Deportes), the game delivered 13,129,000 average viewers.
  • On ESPN, the game averaged a 7.8 US household rating. The game rating peaked during the 9:30-9:45 p.m. quarter hour with a 9.2 household rating and 15,510,000 viewers.
  • ESPN’s streaming audience for Packers-Eagles attracted an additional average minute audience of 254,000 viewers across the ESPN and ESPN Deportes streams, a 96 percent gain year-over-year. Between the two streams there were 616,000 viewers who watched 51 million live minutes – up 52 and 87 percent year-over-year, respectively.

In Milwaukee, the game delivered a 17.4 rating on ESPN and a 27.4 on WISN-ABC, for a combined 44.8 rating in the market. In Philadelphia, the game delivered a 13.8 rating on ESPN and a 16.1 on WPVI-ABC, for a combined 29.9 rating in the market.

The top metered markets (not including those of the competing teams): Norfolk (14.5), Minneapolis-St. Paul (13.5), Richmond-Petersburg (13.2), New Orleans (11.4), San Diego (11.3), Seattle-Tacoma (11.0), Albuquerque-Santa Fe (10.9), Kansas City (10.7), Las Vegas (10.5), West Palm Beach (10.4).

Next Week on ESPN’s Monday Night Football: Indianapolis Colts vs. New York Jets

Allie Stoneberg

I advance ESPN’s communications and publicity efforts for NFL studio programming, Monday Night Football, the NFL Draft and our coverage of the Canadian Football League and the Arena Football League. I enjoy meeting journalists in person at games and events and delight in showing them around our Bristol, Conn., campus.
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