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adidas, Bristol-Myers Squibb, Dove Men+Care, HBO’s Ballers, Maui Jim and Nationwide Join Roster of Sponsors
Today ESPN is unveiling the roster of sponsors for The 25th ESPYS Presented by Capital One®. Five-time NFL MVP and two-time Super Bowl champion Peyton Manning will host this year’s show, which will feature a star-studded lineup of celebrities and athletes recognizing major sports achievements, reliving unforgettable moments and saluting the leading performers and performances. The event will be broadcast live on ABC Wednesday, July 12, at 8 p.m. ET from the Microsoft Theater in Los Angeles.
Capital One will return as the presenting sponsor of the show with the Capital One Cup®, awarded annually at The ESPYS to the best men’s and women’s Division I college athletic programs in the country. Additionally, Capital One is bringing back its unique 360-degree photo angle to the red carpet with the Capital One Quicksilver® Cam.
First-time associate sponsors include adidas with an athlete takeover of SportsCenter’s Instagram Story, Bristol-Myers Squibb for the Jimmy V Award, Dove Men+Care highlighting athletes in the community, HBO’s Ballers as sponsor of the backstage photo booth, Maui Jim sponsoring red carpet arrivals, and Nationwide for the ICON Award. Returning associate sponsors include Cadillac for the Arthur Ashe Courage Award, Coors Light as the presenter of the official ESPYS Post Party, Gatorade highlighting the Gatorade High School Athlete of the Year program and announcing the Athletes of the Year, and Warner Bros. featuring a custom content piece promoting the upcoming epic action thriller Dunkirk.
Sponsorship benefits and hospitality opportunities include various media components across ESPN platforms, including ESPN, ESPN.com and ESPN social posts. Sponsors also participate in the ESPYS Celebrity Golf Classic presented by Capital One, benefitting the V Foundation for Cancer Research.
About The 25th ESPYS
The 25th ESPYS Presented by Capital One will be hosted by five-time NFL MVP and two-time Super Bowl champion Peyton Manning. The 25th annual ESPYS will be broadcast live on ABC Wednesday, July 12, at 8 p.m. ET from the Microsoft Theater in Los Angeles. The award show gathers top celebrities from sports and entertainment to commemorate the past year in sports by recognizing major sports achievements, reliving unforgettable moments and saluting the leading performers and performances. The ESPYS honor ESPN’s commitment to The V Foundation for Cancer Research, a partnership launched with the late Jim Valvano at the inaugural ESPYS in 1993. Follow The 25th ESPYS on Twitter @ESPYS.