- Viewership up 35% over August 2016
- Post-Fight Analysis Live from Las Vegas Averages 1.338M Viewers
In August, First Take enjoyed a 35% increase in viewership over the previous year, averaging 404,000 viewers (P2+, Nielsen’s August: July 31 – August 25). The month ended with two days on location in Las Vegas to preview last weekend’s much-anticipated Floyd Mayweather vs. Conor McGregor fight.
In addition, First Take’s audience was more than three times that of Undisputed on FS1 – 404,000 vs. 129,000. The ESPN show’s advantage among men 18-34 was nearly quadruple, an average of 99,000 impressions vs. 25,000 for FS1.
First Take is aired daily on ESPN from 10 a.m. – noon ET and features debaters Stephen A. Smith and Max Kellerman, along with host Molly Qerim.
Fans Turn to ESPN for Post-Fight Analysis
After Saturday’s fight between Mayweather and McGregor, ESPN and FS1 both were on the air as of 1:30 a.m. ET to review the 10-round TKO that lifted Mayweather to 50-0 on his career. For the next hour, ESPN – with a team of analysts including Stephen A. Smith – averaged 1,338,000 viewers (P2+), nearly four times the audience for FS1 (357,000). Among men age 18-34, ESPN’s advantage was even greater, garnering closer to five times the impressions in the demo group, 273,000 compared to 60,000 for FS1.