MNF on ESPN: Season-to-Date Viewership Up Five Percent
Last night’s Monday Night Football game – a Philadelphia Eagles’ 34-24 victory over the Washington Redskins – averaged 11.4 million viewers across ESPN, ESPN2 and ESPN Deportes, according to Nielsen and helped ESPN win the night among all networks (broadcast or cable) on Monday in households, viewers and all key male and adult demos (18-34, 18-49 and 25-54). This is the fifth Monday this season ESPN has won the night in all categories.
- On ESPN, Redskins-Eagles averaged a 6.9 US household rating and 11.3 million viewers, up from Texans-Broncos (6.7 US household rating and 11.2 million viewers) one year ago. The telecast peaked from 9:45-10 p.m. ET with an 8.4 US household rating and 13.9 million viewers.
- On ESPN2 and ESPN Deportes, Redskins-Eagles averaged an additional 109,000 viewers – 61,000 on ESPN Deportes and 48,000 on ESPN2.
Note: The MNF audience is likely to grow by eight percent once all streaming and out-of-home audiences are included, based on ESPN’s new Nielsen Total Audience measurement.
Season-to-date: Through seven weeks (eight games), ESPN’s MNF is averaging 11.2 million viewers, a five percent increase through week 7 one year ago (10.6 million). Additionally, NFL digital content has reached a total of 16.2 million devices on NFL Mondays, an 11 percent increase year-over-year.
Local markets: In Washington DC, the game delivered an 11.0 rating on ESPN and a 10.3 rating on WJLA-ABC, for a combined 21.3 rating in the market. In Philadelphia, the game delivered a 16.4 rating on ESPN and a 15.1 rating on WPHL-IND, for a combined 31.5 rating in the market.
The top metered markets (not including those of the competing teams): Norfolk (16.9), Richmond-Petersburg (14.7), Baltimore (12.2), Buffalo (11.2), New Orleans (10.8), Kansas City (10.1), Seattle-Tacoma (9.5), San Diego and Las Vegas (9.2) and Austin (9.1).
Next week: ESPN’s Monday Night Football returns October 30 at 8:15 p.m. ET with Alex Smith and the Kansas City Chiefs – currently first place in the AFC West – hosting a divisional rival in Von Miller and the Denver Broncos.