2017 MLS Cup Playoffs Audience Nets 80 Percent Increase on ESPN/ESPN2


2017 MLS Cup Playoffs Audience Nets 80 Percent Increase on ESPN/ESPN2

ESPN’s presentation of the Audi 2017 MLS Cup Playoffs is up significantly versus a year ago. Through three games, matches on ESPN and ESPN2 have averaged 327,000 viewers, according to Nielsen – an 80 percent increase from 182,000 viewers for the first three playoff matches in 2016.

Additionally, the 2017 MLS Cup Playoffs on ESPN and ESPN2 in 2017 have delivered significant increases across key demos:

  • Viewership in the coveted men 18-34 demo is up 141 percent (70,000 vs. 29,000 in 2016), and men 18-49 is up 117 percent (141,000 vs. 65,000 in 2016).
  • Average viewership for 2017 MLS Cup Playoffs on ESPN/ESPN2 among adults 18-49 has grown 123 percent (201,000 vs. 90,000 in 2016).

Average audience for the three 2017 MLS Cup Playoff matches on ESPN/ESPN2:

Date Matchup Network Viewers (P2+)
Thu, Oct 26 Atlanta United vs. Columbus Crew ESPN2 319,000
Sun, Oct 29 Vancouver Whitecaps vs. Seattle Sounders ESPN 250,000
Tue, Oct 31 Columbus Crew vs. New York City FC ESPN 424,000

2017 MLS Cup Playoffs Doubleheader Sunday on ESPN and ESPN Deportes

On Sunday, Nov. 5, ESPN and ESPN Deportes will continue coverage of the Audi 2017 MLS Cup Playoffs with a Sunday doubleheader of second leg matches of the Eastern Conference Semifinals. The telecasts will also be streamed live on the ESPN App.

Date Time (ET) Event Networks
Sun, Nov 5 3 p.m. Toronto FC vs. New York Red Bulls FC

Jon Champion and Alejandro Moreno

Richard Mendez and Herculez Gomez

ESPN, ESPN Deportes
5:15 p.m. New York City FC vs. Columbus Crew SC

Adrian Healey, Taylor Twellman and Julie Stewart-Binks

Roger Valdivieso and Robert Sierra

ESPN, ESPN Deportes

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Mac Nwulu

I joined ESPN in 1998 and since then, it's been a great experience managing PR and communications for a range of ESPN initiatives and properties over the years. I am currently focused on soccer and The Undefeated, ESPN’s site focusing on sports, race and urban culture and how they intersect.
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