Cary Meyers has joined ESPN as Senior Vice President of Fan and Media Intelligence. In this role, he will be responsible for all multimedia and consumer research functions for ESPN. He will work closely with all senior leaders in the company including distribution, content, communications, programming, sales & marketing to advance audience insights, analytics and performance across the ESPN platform. He will be based in the company’s New York office reporting to Wanda Young, Senior Vice President of Marketing and Consumer Engagement.
Said Young, “Cary is a seasoned research executive with a proven history of media research excellence who also has a passion for the world of sports and its changing landscape for today’s sports fan. He will bring his commitment and passion to ESPN to lead our talented team to further develop the fan intelligence required to drive our business forward.”
Meyers joins ESPN from NBC Universal, where he served as Senior Vice President of Ad Sales Research and Strategy. Throughout his tenure, he was responsible for establishing campaign measurement plans for NBC Sports Group partners, and leveraging audience insights to help guide content, programming, and marketing strategies. His groundbreaking work on Super Bowl and Olympic ad effectiveness has been cited in Forbes, AdAge and Harvard Business Review, among others.
Prior to NBC, Meyers was the National Football League’s first Director of Research, where he was responsible for programming, sales, and consumer research and analysis. His previous roles included positions in insights and database marketing at Sony and IBM respectively. Cary received a BA in English from Northwestern University and his MBA from Duke University’s Fuqua School of Business.