Monday Night Football Helps ESPN Win the Night among All Key Male and Adult Demos


Monday Night Football Helps ESPN Win the Night among All Key Male and Adult Demos

Photos via ESPN Images

MNF was Monday Night’s Most-Watched Telecast in All Categories

MNF Viewership Continues to be up Season-to-Date

Last night’s Monday Night Football game – an Atlanta Falcons’ 34-31 victory over the Seattle Seahawks – averaged 10.8 million viewers across ESPN and ESPN Deportes, according to Nielsen. MNF was the most-watched telecast on Monday night among households, viewers and all key male and adult demos (18-34, 18-49 and 25-54), while ESPN won the night among all key male and adult demos for the 11th consecutive Monday.

  • On ESPN, Falcons-Seahawks averaged a 6.4 US household rating and 10.8 million viewers. The telecast peaked from 9:45-10 p.m. ET with a 7.3 US household rating and 12.4 million viewers.
  • On ESPN Deportes, Falcons-Seahawks averaged an additional 81,000 viewers.

Note: The MNF audience is likely to grow by eight percent once all streaming and out-of-home audiences are included, based on ESPN’s new Nielsen Total Audience measurement.

Season-to-date: Through 11 weeks (12 games), ESPN’s MNF is averaging 10.9 million viewers, a one percent increase through week 11 a year ago (10.8 million). Additionally, during the MNF game window, ESPN digital content reaches 1.3 million devices in the average minute, a 28 percent increase year-over-year.

In Atlanta, the game delivered an 8.8 rating on ESPN and a 12.3 on WSB-ABC, for a combined 21.1 rating in the market. In Seattle, the game delivered a 15.3 rating on ESPN and a 24.1 on KIRO-CBS, for a combined 39.4 rating.

The top metered markets (not including those of the competing teams): New Orleans (13.2), Portland, Ore. (12.0), San Diego (10.7), Norfolk (9.6), Las Vegas (9.1), Jacksonville (8.9), Philadelphia (8.8), Phoenix (8.6), Austin (8.4), and Denver and Tampa-St. Petersburg (8.3).

Next week: ESPN’s Monday Night Football returns Nov. 27 at 8:15 p.m. ET with the Houston Texans vs. Joe Flacco and the Baltimore Ravens.


Bill Hofheimer

I oversee ESPN’s College Sports PR, while also working on ESPN soccer, Around the Horn, PTI and more. Previously oversaw communications for ESPN's Monday Night Football and NFL studio shows.
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