ESPN and Santa Declare ‘Xmas’ the Official Holiday of the NBA


ESPN and Santa Declare ‘Xmas’ the Official Holiday of the NBA

Once again, ESPN will present a day full of marquee NBA match ups on Christmas Day. To celebrate, Santa returns to ESPN’s airwaves on December 8 to declare “Xmas” as the official holiday of the NBA and to share the holiday hopes, dreams and fears of some of the league’s biggest and brightest stars.

Players featured in the campaign – all of whom will be playing on Christmas Day – include:

This is the fourth year of ESPN’s Santa campaign, which will run across ESPN properties on air and online. This year Jon Glaser (Parks and Recreation, Girls) is channeling the esteemed Mr. Claus. ESPN collaborated with Funworks on the campaign, which will run through Christmas Day.

The NBA on Christmas Day schedule:

  • 76ers at Knicks – 12 p.m. (ESPN)
  • Cavs at Warriors – 3 p.m. (ABC)
  • Wizards at Celtics – 5:30 p.m. (ABC)
  • Rockets at Thunder – 8 p.m. (ABC)

Creative Credits:

Client: ESPN                                                                                     

VP, Marketing: Seth Ader

Director, Marketing: Michael Kopech

Manager, Marketing: Patrick Butkus

Associate Manager, Marketing: Christina Amorose

Coordinator, Marketing: Danielle Mills

Director, Talent: Chantre Camack

Associate Director, Talent: Sharee Stephens

Coordinator, Talent: Azim Lateef                                                                             


Agency: Funworks

Chief Executive Officer: Paul Charney

Chief Creative Officer: Craig Mangan

President: Jefferson Coombs

Creative Directors: Quentin Shuldiner, Brian Fink

Copywriters: Scott Menzie, Colin Nissan

Art Directors: Candace Faircloth, Sean Farrell

Account Director: Beth Soto

Producer: Gemma Edward Aron

Group Strategy Director: Kenny White

Creative Strategist: Ray Hobbs


Production Company: The Corner Shop

Directors: Peter Martin
Managing Partner / EP: Anna Hashmi

Partner / Director: Peter Thwaites

Producer: Jessica Miller

Controller: Sharon Richard

Producer: Lawrence Lewis


Editorial and Finish: The Cabinet

Editor: Doug Cox

Executive Producer: Jim Vaughan

Assistant Editors: Brian Gavin, Marta Navarrete

Finishing Artist/VFX: Mark Everson

Motion Graphics: Jay Goodman

Color Grade: Mission Film & Design

Colorist: Chris Martin

Audio Mix: One Union Recording

Audio Engineer: Joaby Deal


Talent: Jon Glaser

Representation: Izzy Arias at United Talent



Amy Phillips

My responsibilities in the communications group are largely of the Corporate Communications variety. A Midwesterner at heart and a St. Louis Cardinals fan, I am grateful every day to call New York City home. An alumnus of the College of the Holy Cross, I hold out irrational hope that one day the school will recoup some of its former mid-century sports prowess.
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