Academy Sports + Outdoors announces multi-year deal with ESPN and the SEC Network

SEC Network

Academy Sports + Outdoors announces multi-year deal with ESPN and the SEC Network

Academy to serve as the “Official Sporting Goods Retailer of the SEC”

Academy, Ltd. d/b/a Academy Sports + Outdoors (“Academy”), a premier sports, outdoor and recreation lifestyle retailer, is announcing a multimedia and marketing agreement with ESPN/SEC Network and the Southeastern Conference (SEC) to become the Official Sporting Goods Retailer of the SEC.

As the Official Sporting Goods Retailer of the SEC, Academy Sports + Outdoors will be incorporated into SEC Network programming and will be the presenting sponsor of the network’s flagship news and information show, SEC Now, on Saturday nights. Additionally, Academy will host on-site activations for SEC Nation, the network’s traveling football pre-game show, and SEC championship events in football and other sports.

“Academy Sports + Outdoors is proud of our deep roots in the Southeast as we serve so many customers in the region with sports, outdoor and lifestyle products at prices everyone can afford,” said Tom Lamb, Academy Sports + Outdoors, Chief Marketing Officer. “Working with prominent platforms like ESPN and the SEC will allow us to efficiently reach more of our core customers on a national scale and add yet another dimension of fun to our brand.”

Academy Sports + Outdoors is no stranger to the SEC. Academy already has preexisting sponsorships with several SEC schools and is also the title sponsor of the Academy Sports + Outdoors Texas Bowl, a collegiate football postseason showdown between teams from the Big 12 and the SEC. The 2018 Academy Sports + Outdoors Texas Bowl will be played on December 27 at NRG Stadium in Houston.

“The SEC is pleased to welcome Academy Sports + Outdoors to its official corporate sponsor family and the SEC Network,” said SEC commissioner Greg Sankey. “Academy Sports + Outdoors has great appeal to the fans of the SEC, which makes this sponsorship a perfect fit for both of us. We’re very pleased to welcome Academy Sports + Outdoors to the SEC.”

Academy Sports + Outdoors is also teaming up with ESPN reporter, Marty Smith, on a branded content series that focuses on sports and outdoors.

“Enjoying sports and the outdoors is a big part of who I am, so I’m excited to work with a company that shares these same passions and values,” said Smith. “I cannot wait to collaborate on the new series and showcase some of the great parts of the Southeast that I know and love.”

About Academy Sports + Outdoors
At Academy Sports + Outdoors, we make it easier for everyone to enjoy more sports and outdoor activities. At each of our 245+ locations, we carry a wide range of apparel, footwear, hunting, fishing and camping equipment, patio sets and barbeque grills, along with sports and recreation products, at everyday low prices. For all. For less. For more information about Academy Sports + Outdoors visit

About SEC Network
The Southeastern Conference and ESPN launched SEC Network on August 14, 2014. The network televises over 45 SEC football games, 100 men’s basketball games, 60 women’s basketball games, 75 baseball games, and other events from across the SEC’s 21 sports annually. Programming includes in-depth analysis and storytelling in studio shows such as SEC Nation, daily news and information with SEC Now, original content such as SEC Storied and SEC Inside, and more. Hundreds of additional live events are available for streaming exclusively on SEC Network’s digital companion, SEC Network+, via the ESPN App and The network is also available in more than 50 countries throughout Europe, Middle East and Africa via ESPN Player, ESPN’s sports streaming service in the region.

Media contacts:
Allan Rojas       Academy Sports + Outdoors      [email protected]         281-253-3354
Amy Phillips      ESPN PR                                  [email protected]            646-547-5614
Amanda Brooks ESPN PR                                  [email protected]    352-494-0456

Amanda Brooks

Amanda is the Director of Communications for ESPN College Football and SEC Network, and oversees publicity for college gymnastics and track & field across all ESPN networks. Amanda is a proud alum of Hendrix College in Conway, Ark., and earned her master's in ethics from Vanderbilt University. A native of Kent, Ohio, she is a die-hard Cleveland sports fan.
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