ESPN reminds fans life needs sports with “Ditch Days” Promotion

Fan EngagementSales & Marketing

ESPN reminds fans life needs sports with “Ditch Days” Promotion

Clever fans with great excuses to ditch work will win free tickets to MLB day games

ESPN, as part of the Life Needs Sports campaign, will be giving MLB fans the opportunity to ditch their daily routine and enjoy an afternoon at the ballpark. Beginning Sunday, August 12th, ESPN will encourage fans to share their best excuses for ditching work. The most original entries will win a pair of tickets to an upcoming MLB day game. Over the course of the campaign, ESPN – in collaboration with creative agency Droga5 – will distribute a total of 300 game tickets.

The Ditch Days contest will work as follows:

  • Fans visit ESPN.com/ditchdays and choose the MLB team they’d like to see live
  • They tweet their best Ditch Day excuse using the team’s contest hashtag
  • Judges will select the (5) most original excuses from each team’s fanbase and contact the winners in advance of the game.
  • Winners and their guest will ditch their day jobs to enjoy a day at the ballpark, courtesy of ESPN.

“We wanted a tangible and fun way to share the Life Needs Sports campaign with our fans.  Giving them a way to take the day off and enjoy sports is the perfect way to do it,” said Wanda Young, SVP Marketing and Consumer Engagement. “We look forward to seeing the fan’s creativity.”

ESPN’s Baseball Tonight crew announced the contest during their pre-game show Sunday, Aug. 12.  The first teams to host Ditch Day winners will be the Detroit Tigers and Philadelphia Phillies.

The full schedule, as well as additional information about the contest, can be accessed at ESPN.com/ditchdays.

A promotional film featuring ESPN’s Baseball Tonight crew including Mark Texeira, Buster Olney, Tim Kurkjian and Karl Ravech as well as a How-To-Enter instructional video have been developed to encourage fan participation. Ditch Days promotional content will be featured across the ESPN Platform throughout the duration of the contest.

Ditch Days is an extension of ESPN’s brand campaign, Life Needs Sports.  Launched in May, it celebrates the powerful role sports play in fans’ lives. The campaign acknowledges that all fans are unique, with their own vernacular, sense of humor, styles and traditions. From the inspirational to the emotional, to the offbeat and beyond, the creative executions tap into universal sports truths and forge genuine connections with fans.  Droga5 is the creative agency for the campaign.

 

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Angela Yang

I am a Senior Publicist in ESPN Communications based in New York, focusing on affiliate and digital PR. I am a proud University of Georgia alum, graduating with a double major in Public Relations and Sociology. Prior to joining ESPN, I worked in entertainment publicity at NBCUniversal, FOX and Turner in Los Angeles. Born and raised in Atlanta, Georgia, I am a die-hard Atlanta Falcons and Georgia Bulldogs fan.
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