MNF’s Patriots-Bills Telecast Delivers 11 Million Viewers – Up Four Percent vs. Week 8 in 2017

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MNF’s Patriots-Bills Telecast Delivers 11 Million Viewers – Up Four Percent vs. Week 8 in 2017

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MNF Photos via ESPN Images

  • MNF is No. 1 Show Again on Monday as ESPN Wins the Night for Eight Straight Weeks
  • MNF Viewership is Up Two Percent Season-To-Date

The Monday Night Football game (8:15-11:30 p.m. ET) last night – a New England Patriots’ 25-6 road victory over the Buffalo Bills – averaged 11 million viewers across ESPN, ESPN2 and ESPN Deportes, according to Nielsen. This is an increase of four percent vs. last year’s Broncos-Chiefs game in week 8, which averaged 10.6 million viewers across the three ESPN networks.

ESPN’s MNF game was the most-watched telecast of the night among all networks, broadcast or cable, in households, viewers and all key male and adult demos (18-34, 18-49, 25-54). ESPN was also the most-watched network (broadcast or cable) in prime time among those same categories. ESPN has won the night all eight Mondays since the 2018 season started.

Season to-date, Monday Night Football is averaging 11.3 million viewers, up two percent from last year’s average among total viewers (11.1 million) – and up five percent from last year’s full season average (10.8 million).

  • On ESPN, Patriots-Bills averaged a 6.6 US household rating and 10.8 million viewers – an increase of three percent compared to 10.5 million viewers in week 8 last year. The telecast peaked from 10:30-10:45 p.m. ET with a 7.6 US household rating and 12,529,000 million viewers.
  • On ESPN2 and ESPN Deportes, the telecast averaged an additional 174,000 viewers – the largest Spanish-language audience for MNF this year.

Local markets: In Boston, the game delivered a 9.8 rating on ESPN, and a 27.6 rating on WMUR-ABC (6.2) and WCVB-ABC (21.4), for a combined 37.4 rating in the market. In Buffalo, the game delivered a 10.5 rating on ESPN and 30.5 rating on WKBW-ABC, for a combined 41.0 rating.

The top metered markets (not including those of the competing teams): Providence (20.0), New Orleans (13.0), Hartford-New Haven (12.6), Kansas City (11.1), Norfolk (10.2), Washington, DC (10.2), Cleveland (9.7), Denver (9.4), Richmond-Petersburg (9.4) and Ft. Myers-Naples (9.3).

Postgame SportsCenter with Scott Van Pelt – Up 18 Percent

Last night, SportsCenter with Scott Van Pelt averaged 3,282,000 viewers, an increase of 18 percent vs. last year’s comparable program following the Broncos-Chiefs game (2,791,000).

Week 9 on ESPN’s MNF:

Quarterback Marcus Mariota and the Tennessee Titans visit the Dallas Cowboys, led by quarterback Dak Prescott and running back Ezekiel Elliott, at AT&T Stadium in Arlington, Texas (Nov. 5 at 8:15 p.m. ET). It will be the first Cowboys telecast for new MNF analyst Jason Witten. The 11-time Pro Bowl tight end played his entire 15-year career for Dallas before retiring this offseason.

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Mac Nwulu

I joined ESPN in 1998 and since then, it's been a great experience managing PR and communications for a range of ESPN initiatives and properties, including soccer, NFL and The Undefeated, ESPN’s site focusing on sports, race and urban culture and how they intersect.
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