First Midwest to Serve as Title Sponsor of State Street Studio
ESPN 1000 (WMVP-AM), the flagship station of ESPN, today announced that First Midwest Bank, one of the largest independent banks headquartered in Illinois, will serve as the title sponsor of the station’s state-of-the-art State Street studio. The multi-year agreement takes effect on Thursday, January 24.
“It’s an honor to have the First Midwest Bank name on ESPN 1000’s State Street studio,” said Jim Pastor, vice president and general manager, ESPN 1000. “Two great brands, leaders in their industries, joining forces to serve Chicago sports fans every day. As our partnership unfolds, we look forward to playing a vital role in enhancing First Midwest Bank’s presence across the community.”
Jim Stadler, executive vice president and chief marketing officer at First Midwest said, “Chicago is one of the world’s greatest sports cities, and ESPN 1000 has a strong local connection with well-known personalities. This partnership provides us with a broad platform to increase our brand awareness within the Chicago sports community, as well as across the Chicagoland area, where we have deep, long-standing roots.”
In addition to the naming rights, First Midwest will have its brand integrated throughout ESPN 1000’s morning and afternoon broadcasts: Golic and Wingo show 5 a.m.-9 a.m. CT, Kap & Co. 9 a.m. – noon, Carmen & Jurko show noon – 2 p.m. and Waddle & Silvy show 2 p.m. – 6 p.m.
About ESPN 1000 Chicago
ESPN 1000 Chicago is the flagship station of ESPN Radio, providing a popular weekday talk lineup featuring Carmen & Jurko, Kap & Co. and Waddle & Silvy, news, local and national play-by-play coverage. It’s also the official home of the NBA playoffs, including the entire post-season, Major League Baseball, including the World Series, Notre Dame football and basketball and the College Football Playoff. Programming is also streamed live on the ESPN app and www.ESPNCHICAGO.com.
About First Midwest
First Midwest (NASDAQ: FMBI) is a relationship-focused financial institution and one of the largest independent publicly-traded bank holding companies based on assets headquartered in Chicago and the Midwest, with more than $15 billion in assets and an additional $11 billion in trust assets under management. First Midwest’s principal subsidiary, First Midwest Bank, and other affiliates provide a full range of commercial, treasury management, equipment leasing, retail, wealth management, private banking and trust products and services through locations in metropolitan Chicago, northwest Indiana, central and western Illinois and eastern Iowa. Visit First Midwest at www.firstmidwest.com.
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