Disney and ESPN Media Networks Earn Top Marks in Beta Cable Operator Study

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Disney and ESPN Media Networks Earn Top Marks in Beta Cable Operator Study

 

ESPN Ranked No. 1 Network in Perceived Value, ESPN2 Ranked No. 3, Disney Channel Ranked No. 5

For the 19th consecutive year, operators named ESPN the no. 1 network with the highest average perceived value among all networks measured in Beta Research Corp’s annual Cable Operator Evaluation Study.  ESPN was also ranked the no. 1 most important network in their cable systems for the 15th straight year – and 18 of the past 19 years – with 94 percent of operators describing the network as “very important” for subscriber retention and acquisition.  Other findings among operators include:

  • ESPN2 ranked in the top three for average perceived value for the 14th consecutive year and ninth in importance.
  • Disney Channel ranked fourth in importance of network, and fifth in perceived value.

Among unaided mentions, operators voted Disney and ESPN Media Networks as the no. 1 organization for being helpful in driving TV Everywhere, VOD and HD efforts, and for the percent visiting and the rating of the Disney and ESPN Media Networks affiliate website.

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Andy Hall

I’m part of a team that handles PR/Communications for SportsCenter, including the SC Featured brand, and ESPN’s news platforms. In addition, I’m the PR contact for ESPN’s coverage of golf (the Masters), motorsports (Formula 1), and the sports betting program Daily Wager. I’m based in Daytona Beach, Fla., and have been with ESPN since 2006.
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