2.6 Metered Market Rating for Eight-game Schedule Up Four Percent from 2018
The fourth season of NBA Saturday Primetime on ABC presented by HyperX Gaming matched the franchise’s highest-rated season ever, according to metered market ratings from Nielsen. The eight-game NBA Saturday Primetime on ABC schedule averaged a 2.6 metered market rating, up 24 percent from a 2.1 rating in 2017 and up four percent from a 2.5 rating in 2018. It matched the inaugural season of the franchise, 2016, with a 2.6.
The NBA Saturday Primetime on ABC series won the night in key demos across all of television every week, including Adults 18-34 and Men 18-34.
The top ten highest-rated local markets for the series included:
The NBA Finals broadcast team of Mike Breen, analysts Jeff Van Gundy and Mark Jackson provided commentary for NBA Saturday Primetime on ABC. Veteran reporter Lisa Salters joined the trio for her fourth straight season as the sideline reporter for the series.