ESPN Sees Significant Morning Studio Show Viewership Growth Up to 30 Percent in April
SportsCenter, Get Up! & First Take All Up Year Over Year in April
ESPN Wins Multiple Morning Television Demos From 7 a.m.-Noon ET
ESPN’s popular morning studio show lineup – including its flagship news and information show SportsCenter, Get Up! and marquee debate show First Take – saw year-over-year viewership increases across the board in the month of April, according to Nielsen. SportsCenter and Get Up! propelled ESPN to lead cable from 7-10 a.m. ET across people 18-49. Then, driven by First Take, ESPN continued its hold on the number one spot in cable from 10 a.m.-noon among all key male demos for the sixth consecutive month.
“SportsCenter, Get Up! and First Take are must-watch morning destinations for sports fans with in-the-moment news as well as expert analysis and unique perspectives that set the tone for the rest of the day,” said Norby Williamson, ESPN executive vice president & executive editor, production. “Each show continued to do this successfully during a month that included many major events from the culmination of the college basketball season, the first full month of MLB and the Masters to the NFL Draft and everything in between.”
SportsCenter:AM at 7 a.m. with Monday-Thursday anchors Nicole Briscoe and Randy Scott, and Friday anchors Matt Barrie and Elle Duncan – which leads off ESPN’s live morning studio programming – enjoyed its second consecutive month of viewership growth with a 17 percent increase over the same timeslot last year, averaging 321,000 viewers. It also saw a 13 percent rise among P18-49.
Get Up! – featuring co-hosts Mike Greenberg and Jalen Rose – was up 30% year-over-year in April, averaging 348,000 viewers for its 8-10 a.m. timeslot. Along with SportsCenter:AM, Get Up! contributed to ESPN’s win in the 7-10 a.m. window among P18-49, with an 8 percent increase in the demo for the show over 2018. For the fifth consecutive month, there was also a year-over-year rise in individuals’ time spent viewing.
First Take with Stephen A. Smith, Max Kellerman and host Molly Qerim Rose, averaged 413,000 viewers during its two hour window, an annual increase of 2 percent. In addition to driving ESPN to lead cable among all key male demos, it also led ESPN to be the number one network (cable or broadcast) among men 18-34 from 10 a.m.-noon for the fifth consecutive month.
SportsCenter – Andy Hall: [email protected]
Get Up! – Jen Christie: [email protected]
First Take – Michael Skarka: [email protected]