Most-Watched NBA Saturday Primetime on ABC Opener Since 2018-19 Season

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Most-Watched NBA Saturday Primetime on ABC Opener Since 2018-19 Season

Philadelphia 76ers vs. Golden State Warriors Game Scores 3,073,000 Viewers, Peaking with 3,553,000 Viewers

Most-Watched NBA Saturday Primetime on ABC Broadcast Since March 2, 2019

 Propels ABC to Win The Night Across Television in Every Key Adult and Male Demo for Dec. 11

The 2021-22 debut of ESPN’s NBA Saturday Primetime on ABC was the most-watched series opener since the 2018-19 season, according to Nielsen. The Philadelphia 76ers vs. Golden State Warriors game averaged 3,073,000 viewers, peaking with 3,553,000 viewers from 10:45-11 p.m. ET.

The 76ers vs. Warriors game was also the most-watched NBA Saturday Primetime on ABC game overall since March 2, 2019. The average viewership is up double-digits from the NBA Saturday Primetime on ABC series averages for the 2019-20 season (up 30 percent) and the 2020-21 season (up 36 percent).

The strength of NBA Saturday Primetime on ABC helped propel ABC to win the night for December 11 in all key adult and male demos, including 18-34, 18-49 and 25-54.

In the San Francisco market, the broadcast generated a 12.1 rating, making it the highest-rated Golden State Warriors regular season game on ABC since February 2, 2019. The broadcast generated a 6.0 rating in the Philadelphia market.

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Shakeemah Simmons-Winter

I am a senior publicist for men’s pro sports, working predominantly with the NBA and FIBA properties. I’m a Jersey City, NJ native, so I cheer for all New York sports and athletes, win or lose. I began my sports career as a small forward for JCPS #9’s elementary basketball team, and then years later gave up my hoop dreams (sort of) to work as the Public Relations Coordinator for the New York Knicks. Prior to working in sports, I briefly worked as an intern turned production assistant for the Wendy Williams Show. I earned a B.A. in Communications from Cheyney University of Pennsylvania, where I met my husband Matthew, and later attended New York University to earn a M.S. in Public Relations and Corporate Communications. I am excited to continue my sports journey with some of the most knowledgeable professionals in the sports industry.
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