ESPN Releases ‘All in For Football’ Creative Ahead of the 2022 NFL Season

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ESPN Releases ‘All in For Football’ Creative Ahead of the 2022 NFL Season

ESPN today announced the release of its newest brand creative, ‘All in for Football’ in celebration of the 2022 NFL season. Created by Arts & Letters, the creative made its debut on Thursday Night College Football’s Backyard Brawl on ESPN. Days away from the start of the NFL season, the creative premieres just in time for fans to experience ESPN’s expanded NFL portfolio – 21 regular season games and a postseason Wild Card game, doubleheaders across The Walt Disney Company properties, and more.

“It is September. Football is officially back,” said Emeka Ofodile, ESPN Vice President of Sports Marketing. “We have all been dreaming about it, preparing for it, going “all-in” for it. This season’s Ready for Football campaign is all about capturing exactly that – all the different types of fans and the different types of ways we are all getting ready for football. And the answer is “we are ready.””

Directed by O Positive’s Jess Coulter and edited by Exile’s Katie Turinski (who also doubles as voiceover), ‘All In For Football’ brings to life the endless ways fans are preparing for an all-new season of football. In the new spot, fans will see fun, sometimes comical, vignettes of different NFL fans and personalities.

In the creative, ESPN’s Joe Buck & Troy Aikman, the new Monday Night Football broadcast booth, make a notable cameo. The duo, along with Lisa Salters, will make their debut on Monday, Sept. 12, for ESPN’s Week 1 matchup between the Denver Broncos and the Seattle Seahawks. Monday Night Football with Peyton and Eli will return for their second season on ESPN2.  

Credits: “NFL on ESPN: All in For Football”
First Air Date: September 1, 2022

Client: ESPN
EVP, Commercial Marketing, Disney Networks & ESPN: Laura Gentile
VP, Sports Marketing: Emeka Ofodile
Senior Director, Sports Marketing: Curtis Friends
Associate Director: Sports Marketing: Lauren Gorajek
Associate Director: Sports Marketing: Alexa Dettelbach
Coordinator, Sports Marketing: Leah Jones
Coordinator, Sports Marketing: Nidhi Bhagat
Music Director: Kevin Wilson
Associate Director, Marketing Production: Matt Cheron
Associate Producer II, Marketing Production: Jon Little
Director, LAPC: Gary Reynolds

Agency: Arts & Letters Creative Co.
Founder, Executive Creative Director: Charles Hodges
Director of Strategy: Andy Grayson
Director of Production: Temma Shoaf
Creative Director: Andrew Kong
Creative Director: NJ Placentra
Creative Director: Molly Jamison
Creative: Amy Wheeler
Creative: Zac Milner
Executive Producer: Calleen Colburn
Senior Producer: Rachel Acors
Producer: Sean Riojas
Group Business Director: Brenda Schneider
Business Director: Martin Madriaga
Business Manager: Lauren Lawson
Strategy Director: Alex Morrison
Strategist: Bodi Karsono
Director of Business Affairs: Lenora Cushing
Business Affairs: Jennifer Kmetzsch
Music Supervisor: Casey Wheeler

Production: O Positive
Director: Jess Coulter
Executive Producer: Ralph Laucella
Executive Producer: Marc Grill
Line Producer / HOP: Devon Clark
Director of Photography: Doug Chamberlain
Production Designer: Dan Ouellette

Editorial: Exile
Editor: Katie Turinski
Senior Cutting Assistant: Shane Van
Editor: Travis Moore
Assistant Editor: Anchor Mak
Executive Producer: Sasha Hirschfield
Lead Producer: LauRenn Reed

VFX: Preymaker
Lead Artist: Mark Sanna
Producer: David Kong
Executive Producer: Will Mok

Color: Rare Medium
Colorist: Ayumi Ashley
Senior Producer: Evan Bauer

Audio Mix: Wave Studios
Senior Audio Engineer/Sound Designer: Chris Afzal
Producer: Eleni Giannopoulos
Executive Producer: Vicky Ferraro

Music: Walker
Original Music by Walker
Executive Producer: Sara Matarazzo
Senior Producer: Neha Ewell
Senior Producer: Dottie Scharr
Associate Producer: Samantha Zirin


John R. Manzo

Based in New York City, John Manzo is a Communications Manager for ESPN with a focus on ESPN BET, sports betting, consumer marketing and corporate citizenship. He is a Michigan native, Detroit sports fan and proud Central Michigan University graduate.
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