ESPN Releases New College GameDay Built by The Home Depot Creative

ESPN recently announced its newest college football brand spot, ‘The Cougar Who Wouldn’t Quit.’ The promotion is part of The Greatest Story Ever Playedcreative campaign that launched at the beginning of the 2022 college football season.

A collaboration with Arts & Letters, it continues ESPN’s celebration of college football, and the millions of great stories and traditions that make the sport truly unique. College GameDay Built by Home Depot, college football’s premier on-site studio show, captures the heartbeat of the college football nation and brings the sport’s greatest stories to life each and every week. 

‘The Cougar Who Wouldn’t Quit’ opens with Washington State alum Tom Pounds (Class of 1981) reminiscing about his first trip with the Washington State Cougars flag to the College GameDay set in Austin, Texas, back in 2003.

Pounds recalls waving the flag – dubbed Ol’ Crimson – in the crowd as a recruitment tool to get College GameDay to come to Washington State’s campus in Pullman, Wash. College GameDay arrived in Pullman 15 years later, and the legend of Ol’ Crimson grew from that day in Austin when the flag was featured for the first time on the show.

Since that date, Wazzu fans have waved Ol’ Crimson in the College GameDay crowd for 278 consecutive shows as of last week’s trip to Clemson, S.C. 

The story concludes with College GameDay host Rece Davis riding off with Pounds in a motorcycle sidecar as the Wazzu flag waves behind.

“For many, College GameDay isn’t just a TV show, it’s tradition,” said Emeka Ofodile, ESPN Vice President, Sports Marketing. “Stories like Ol’ Crimson speak to what makes college football and College GameDay so special. Having the chance to tell the tale of Ol’ Crimson, as well as so many iconic stories shared every Saturday, is something that will never get old.”

‘The Cougar Who Wouldn’t Quit’ launched across ESPN networks Saturday, Oct. 1, debuting during Saturday’s College GameDay.

NJ Placentra, Creative Director at Arts & Letters, said “Tom Pounds started an incredible college football tradition, and we loved having the opportunity to dive deeper into one of the many individual stories that together make college football the greatest story ever played.”

The larger ‘Greatest Story Ever Played’ creative highlights the sentiment surrounding great college football stories – on and off the field – and the variety of ways the sport captures the attention of fans.

“CFB on ESPN – The Greatest Story Ever Played – The Cougar Who Wouldn’t Quit”
First Air Date: October 1, 2022

Client: ESPN
EVP, Commercial Marketing, Disney Networks & ESPN: Laura Gentile
VP, Sports Marketing: Emeka Ofodile
Senior Director, Sports Marketing: Curtis Friends
Director: Sports Marketing: Maggie Davis Lewin
Manager, Sports Marketing: David Dessau
Associate Manager, Sports Marketing: Willi Anderson
Associate Manager, Sports Marketing: John Hewer
Marketing Coordinator: Emily Fishman
Director, Talent Content: Stacey Pressman
Senior Talent Producer: Zuriel Loving
Senior Talent Producer: Katie Hennessey
Senior Talent Producer: Lindsey Steckel
Talent Coordinator: Dee Bosa
Managing Producer: Lindsey Lloyd
Associate Producer, G&L: Cameron Gross
Music Director: Kevin Wilson
Music Ops Supervisor: Joanne Strange
Music Coordinator: Caitlin Delvillano

Agency: Arts & Letters Creative Co.
Founder, Executive Creative Director: Charles Hodges
Director of Strategy: Andy Grayson
Director of Production: Temma Shoaf
Creative Director: NJ Placentra
Creative Director: Andrew Kong
Creative Director: Molly Jamison
Creative: Rob Munk
Creative: Scott Hayes
Creative: Chris Kim
Creative: Cory McCollum
Creative: Joe Jones
Designer: Andrew Caturano
Executive Producer: Calleen Colburn
Producer: Danny Ryan
Producer: Collyn Dixon
Group Business Director: Brenda Schneider
Business Director: Martin Madriaga
Business Manager: Erin Shepherd
Strategy Director: Alex Morrison
Strategist: Millie Tunnell
Director of Business Affairs: Lenora Cushing
Business Affairs: Jennifer Kmetzsch
Music Supervisor: Cam DiNunzio

Production: O Positive
Director: Jun Diaz
Executive Producer: Marc Grill
Head of Production: Devon Clark
Producer: Eric Liney 

Editorial: Mackcut
Editor: Pamela Petruski
Assistant Editor: Brandon Alexander
Executive Producer: Gina Pagano
Executive Producer: Alexandre Dussault

VFX: Parliament VFX
Lead Artist: Nathan Kane
Director of Production: Kat Maidment

Color: Rare Medium
Colorist: Mikey Rossiter
Senior Producer: Evan Bauer

Audio Mix: Sonic Union
Engineer: Steve Rosen
Executive Producer: Pat Sullivan

Music: APM