ESPN launches new Fantasy Football creative campaign

Consumer MarketingESPN FantasyFootballSales & Marketing

ESPN launches new Fantasy Football creative campaign

Three spots will run across ESPN platforms beginning July 17

ESPN returns its Fantasy Football campaign ahead of the 2023 NFL season with new creative dedicated to the mantra, Only in Fantasy. Only on ESPN. The campaign – which runs July 17 to September 10 on ESPN platforms – features three new spots: Delivery, Commish, and Steve.

“ESPN Fantasy Football creates connections and builds communities. In this campaign, we remind fans to continue playing ESPN Fantasy Football because it is the ultimate equalizer between people, and can help get you out of awkward situations,” said Seth Ader, Vice President, Brand Marketing, ESPN. “We’re excited to launch the campaign and get our millions of players ready for the upcoming season.”

Delivery: Saying “you, too” to delivery drivers or movie theater ushers when being told to “enjoy the meal” or “enjoy the show” can create some pretty awkward moments. Quick, think! How do you recover from this awkward exchange? In this spot, the woman receiving her food order recovers from saying “you, too” to the delivery man with a simple gesture, “don’t forget to set your lineup tonight.” Awkward moment…gone!

Commish: First impressions can be challenging, especially in front of a significant other’s father. Need a connection or way to break the ice? Look no further than Fantasy Football. In this spot, a 14-team league commissioner is the way into making that good first impression!

Steve: Ever have a chatty ride-sharing driver? Struggling to relate, even when the driver and passenger are both named Steve, lineup decisions are the way to go. Steve (the passenger), consults Steve (the driver) in liking “Jefferson this week.” Finally both on the same page, it sounds like Jefferson will be the play for a PPR league.

To sign-up for ESPN Fantasy Football, join here.

Client: ESPN
Tina Thornton – EVP, Creative Studio and Marketing
Seth Ader – VP, Brand Marketing
Alex Healy-Lucciola – Sr. Director, Brand Marketing
John Lobo – Associate Director, Brand Marketing
Jon Little – Associate Producer II
Lenny Washington – Coordinator, Brand Marketing 

Sinan Dagli – Executive Creative Director
Robyn Tenenbaum – Creative Director
Lauren Byers  – Senior Art Director
Justin Cannon – Senior Copywriter
Cade Wallace – Senior Producer
Jake Bayham – Head of Strategy
Kyle Rodriguez – Account Director
Gustavo Feria – Account Supervisor

ArtClass – Production Company
Vincent Peone – Director
Aiden Samford-Ulrich – Director of Photography
Geno Imbriale -Managing Partner
Rebeca Niles – Managing Director / EP
Eric McCasline – Executive Producer
Sparkle Jones – Head of Production
Kat Garelli – Production Manager, ArtClass
Terry Gallagher – Line Producer
Abby Jones – Production Manager
MackCut – Editorial / Finish
Brendan Hogan – Lead Editor
Ellen Schoenfeld – Assistant Editor
Nick Quiles – Animator
Jim Hayhow – Flame Artist
Steve Picano – Color Artist
Gina Pagano – Executive Producer
Alex Pinkett – Producer
Th3rd Sound – Sound Design / Mix
Chip Sloan – Sound Designer / Mixer

John R. Manzo

Based in New York City, John Manzo is a Communications Manager for ESPN with a focus on ESPN BET, sports betting, consumer marketing and corporate citizenship. He is a Michigan native, Detroit sports fan and proud Central Michigan University graduate.
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