ESPN Viewership Clears the Bases During 2024 Division I NCAA Softball Season

The 2024 NCAA Division I Softball season was one for the record books, as the sport saw continued growth across ESPN platforms from the first pitch to the final dogpile.

The NCAA Women’s College World Series Finals between Texas and Oklahoma drew 2 million viewers, delivering the most-watched WCWS Finals on record. The audience was up 24% from 2023 and a 3% increase from the previous all-time high in 2015 (Florida/Michigan).

2024 saw an increase in female viewership, with 44% of the audience of the WCWS Finals comprised of women, up from 40% in 2023.

Game 1 of the WCWS Finals scored 1.9 million viewers, the most-watched Game 1 on record for the Championship Series. Game 2 followed with another outstanding performance, garnering 2 million viewers, up 9% from the previous season. The game was also the second-best Game 2 on record, behind only 2021.

Game 2 and Game 1 also rank as the second and third most-viewed softball games on ESPN+ all-time, respectively.

Overall, the WCWS was up 2% from 2023, averaging 1.1 million viewers across 15 games on ESPN platforms. This marks the most-watched WCWS since 2021 and sixth-best audience all-time. Five games leading up to the championship series eclipsed the million-viewer mark, led by UCLA/Oklahoma on ABC with 1.3 million viewers.

#RoadtoWCWS Viewership Success

Championship Performances for Big 12 and SEC:
Conference title games for the Big 12 and SEC led the way on Championship Saturday across ESPN platforms:

Regular Season:

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