2015 ICC Cricket World Cup: Most Successful Tournament in ESPNcricinfo History

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2015 ICC Cricket World Cup: Most Successful Tournament in ESPNcricinfo History

• Record global audience across platforms with 4.2 billion minutes, 47 million video starts
• Logs best day ever with 13 million unique visitors during Australia vs. India semi final
• UK daily video starts increased by more than 350 percent on past 12 month average
• Mobile daily visits increase 100 percent in UK compared to average over past 12 months

ESPNcricinfo recorded its most successful tournament in the site’s 21-year history across web, mobile web and apps – shattering all previous records logged by the world’s leading cricket website as cricket fans around the world followed the 2015 ICC Cricket World Cup.

Through 44 days of match play, ESPNcricinfo in the UK saw an uplift of 374 percent on video start ups when compared to the average from the past 12 months. Daily uniques and daily visits both increased by 59 percent over the previous 12 months, whilst average daily minutes saw a 50 percent uplift.

Mobile usage throughout the tournament experienced a strong percentage increase on the average from the previous 12 months in the UK with daily visits seeing a 100 percent uplift, daily unqiues increasing by 89 percent and daily minutes by 91 percent.

“The 2015 ICC Cricket World Cup was a milestone event for ESPNcricinfo,” said Russell Wolff, executive vice president and managing director, ESPN International. “We are excited to see not only record-breaking global traffic across digital platforms, but also the growth of the sport. ESPNcricinfo has long established itself as a trusted source for news, insights and commentary, and we look forward to continue serving cricket fans worldwide.”

Globally ESPNcricinfo averaged 5.8 million daily unique visitors and logged a total of 4.2 billion minutes, 2.3 billion page views, 506 million visits and 47 million video starts. At any given minute during the tournament, ESPNcricinfo had an average of 67,000 users on ESPNcricinfo digital platforms.

Video in particular saw enormous growth, with a 345 percent increase in daily video views compared to during the ICC Twenty 20 World Cup just a year ago.

At its peak on March 26 – the day of the Australia vs. India semifinal – ESPNcricinfo logged 13 million unique visitors globally, 123 percent higher than the tournament average and surpassing the previous record of 12 million set by the Bangladesh vs. India quarterfinal.

Other highlights:
Most Popular Page – the ESPNcricinfo homepage was the most popular destination on the site with 270 million page views, a 23 percent share of total page views overall
Top Videos – news and analysis show Match Point’s short form video clips generated 11 million video starts during the tournament, a 24 percent share of total video starts
Top Story – the biggest Cricket World Cup news during the tournament was “Wahab v Watson, the fury and the folly” with 670,000 page views.

Additionally, the 2015 Cricket World Cup was up 121 percent in daily unique visitors compared to the average day over the past year and 36 percent higher than the average day during the 2014 Twenty20 World Cup.

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