As ESPN continues to build toward its first Super Bowl in 2027, Inside Access: Road to Super Bowl LXI spotlights the employees helping bring this milestone moment to life.
This installment features Alexa Dettelbach, Director of Sports Marketing, who is helping lead the “We Are Going” campaign, the company-wide effort building excitement and momentum around the journey to Super Bowl LXI. Dettelbach shares how the campaign came together, the role marketing plays in bringing the Super Bowl story to life across platforms and why this moment represents a unique opportunity for ESPN and The Walt Disney Company as we count down to 2027.
Through quick, candid conversations, the Inside Access: Road to Super Bowl LXI series highlights employees across the company who are contributing to ESPN’s Year of the Super Bowl efforts, sharing what they do, how their work supports the larger initiative, the behind-the-scenes work fans may not see, and what excites them most about the road ahead. Previous installments:
Alexander Hyacinthe on “The Biggest Game”
Sean Cooney on “I Scored a Touchdown”
Spencer Jackson produced the above video.