SEC Network is launching its 2026-27 brand campaign, celebrating the year-round passion, traditions and unforgettable moments that make the Southeastern Conference (SEC) unlike any other. Building on the network’s signature ‘We Love It Here’ brand platform, the campaign showcases how SEC Network shares the same passion as its fans while bringing them closer to the conference and teams they love.
Developed in collaboration with Atlanta-based creative agency, Dagger, the campaign creative takes fans through the SEC via a fast-moving collection of defining moments, including packed stadiums, team celebrations and the personalities that resonate with SEC fans across the country.
“‘We Love It Here’ has been central to the SEC Network’s identity since 2019,” said Lauren Taylor, Director of Sports Marketing at ESPN. “This campaign captures the passion of SEC fans and the traditions, rivalries and moments that bring them together and SEC Network covers like no one else. In the SEC, it’s not a matter of if the magic will happen, but when. And when it does, SEC Network is there to celebrate it, amplify it and give it the love it deserves.”
Said Al Patton, Chief Creative Officer at Dagger: “Being asked to capture the passion of SEC fans is an awesome brief. And that very much includes SEC Network, who are fans like everyone else. We want SEC fans to see this work and recognize themselves in it. If they see this campaign and think yep, that’s us, then we know we’ve done our job”
‘We Love It Here’ is live across television and OTT, with additional elements appearing across social, digital, in-stadium and out-of-home platforms. With SEC Network and SEC Network+ available through the ESPN App, fans have more ways than ever to experience the conference wherever and whenever they want.
‘We Love It Here’ Credits:
Brand: ESPN
- Lauren Taylor, Director, Sports Marketing
- David Dessau, Associate Director, Sports Marketing
- Hannah Milby, Sports Marketing Manager
- Taylor Woods Weikel, Marketing Coordinator
- Jon Weber, Sr Producer, ESPN Creative Studio
- Mike Dominguez, Director, ESPN Creative Studio
- Jessica Gardner, Art Director, ESPN Creative Studio
- Nicole De Zabala, Marketing Intern
Agency: Dagger
- Teri Brady, President
- Al Patton, Chief Creative Officer
- Carla Guy, Chief Advisory Officer
- Jody Spychalla, Creative Director
- Daran Brossard, Associate Creative Director
- Mandy Rahiya, Design Director
- Abby Hill, VP Strategy
- Erik Thogerson, Group Account Director
- Lauren Herle, Director of Operations
- Tara Ochs, Head of Development