Carrie Brzezinski-Hsu is Head of Creative Execution at The Walt Disney Company, where she leads Main Street, Disney’s first enterprise-wide in-house creative agency, and ESPN Creative Studio.
As head of Main Street, Brzezinski-Hsu leads an agency that brings together creative marketing talent from across Disney’s businesses to strengthen how creative teams work together across the company, while continuing to support the unique needs of each business. Inspired by Main Street, U.S.A. at Disneyland—Walt Disney’s original vision of a place where different crafts, disciplines and experiences come together—the agency reflects that same spirit of connection. In this role, Brzezinski-Hsu oversees the creative talent and production behind Disney’s biggest marketing campaigns, spanning entertainment, sports, experiences and consumer products.
Additionally, she oversees ESPN Creative Studio, the network’s award-winning in-house creative team, which operates in close coordination with Main Street. Under Brzezinski-Hsu’s direction, the studio has evolved into an integrated organization with expertise across design, animation, music, photography, visual journalism and branded content.
Brzezinski-Hsu began her career in publishing, media and advertising, including roles at MAXIM and USA TODAY. She joined ESPN in 2008 as a founding member of CreativeWorks, ESPN’s in-house creative agency, where she helped shape new approaches to branded storytelling for advertisers and partners. She was promoted to Vice President in 2013 and named Head of ESPN Creative Studio in 2020. There, she built a highly integrated in-house creative organization. Today, she draws on that experience to connect creative teams and capabilities across Disney.
An award-winning leader, Brzezinski-Hsu has been named to Adweek’s Creative 100 list and recognized as a Sports Business Journal Game Changer. Her work has also earned recognition from the Sports Emmys, Cannes Lions, Clio Awards and Promax Awards.
A Michigan native and University of Michigan alumna, Brzezinski-Hsu serves on the university’s Sport Management Advisory Board, where she helps shape the next generation of leaders in sports, media and marketing.
Brzezinski-Hsu joined ESPN in 2008 as Senior Director, CreativeWorks, and was promoted to Vice President in 2013. She assumed leadership of ESPN Creative Studio in 2020.
In 2026, Brzezinski-Hsu added responsibilities as Head of Disney Creative Execution, leading Disney’s new creative production ecosystem designed to unify Disney’s cross-segment creative agencies.
Brzezinski-Hsu has been recognized on the Adweek Creative 100 list and as a Sports Business Journal Game Changer. She serves on the University of Michigan Sport Management Advisory Board to advise the program’s faculty, provide input on curriculum, guest lecture, and mentor students to become future sports industry professionals.
Prior to ESPN, Brzezinski-Hsu spent a career making ad creative and break-through content integrations at media companies: MAXIM, Blender, USA TODAY, Hachette Filipacchi Media, and DoubleClick. Her goal has always been to connect brands with the fans of the content they are consuming.
A native of Michigan, Brzezinski holds a bachelor’s degree in Literature, Science and the Arts from the University of Michigan, where she majored in organizational studies with a focus in advertising and marketing.
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