Executive Director, Famous Idaho Potato Bowl
Danielle Brazil is the executive director of the Famous Idaho Potato Bowl in Boise, Idaho. She was named to the position in 2022, marking a return to the ESPN Events team where she worked earlier in her career. Brazil also serves as tournament director for the Wooden Legacy college basketball event.
Prior to ESPN, Brazil was as associate athletic director from 2017-22 at The College of Idaho, where she was instrumental in the day-to-day operations and strategic vision of the athletic department. Brazil was the lead fundraiser and managed revenue from sponsorship, gifts, ticket sales and other special events. She also had direct oversight of marketing, community engagement, sponsorships and compliance.
A veteran sports industry administrator, Brazil spent nearly a decade at the Famous Idaho Potato Bowl, previously known as the Humanitarian Bowl, before returning in 2022. She began in 2007 as the operations and marketing director. When ESPN Events acquired the game in 2013, Brazil became an associate manager of events for ESPN.
Brazil’s duties with the bowl game included developing and implementing strategies for marketing, sales, special events, tickets and public relations. She developed, negotiated and executed contracts with conferences, teams, sponsors and hotels, while also handling all participating team logistics.
Brazil graduated from The College of Idaho and earned her master’s degree in athletic administration from Idaho State.