Executive Director, AdvoCare V100 Texas Bowl & AdvoCare Texas Kickoff
David Fletcher became executive director of the AdvoCare V100 Texas Bowl and AdvoCare Texas Kickoff – both owned and operated by ESPN Events, a division of ESPN – on Jan. 1, 2014. Fletcher also serves as the General Manager of Lone Star Sports & Entertainment (LSSE), the events and marketing company affiliated with the Houston Texans, which works directly with ESPN to manage these two events.
Fletcher has built extensive relationships and developed a proven track record of creating successful sports marketing partnerships with Fortune 500 companies at entities including media rights holders, collegiate properties and professional sports teams.
Fletcher joined the NFL’s Houston Texans in June 2010. Prior to his role as general manager of LSSE, he most recently served as the director of corporate development and broadcast sales of the Texans, overseeing a number of the team’s major corporate partnerships while helping to build and manage one of the largest in-house media platforms in the NFL. In October 2012, he added the responsibility of the same role with LSSE leading local corporate sales efforts for the Texas Bowl and AdvoCare Texas Kickoff. Fletcher started his career as intern with the Houston Texans in 2002 and followed with positions at Clear Channel Radio and the NBA’s Houston Rockets before returning to the Texans in 2010.
Fletcher currently serves on the Executive Committee of the Football Bowl Association and the Rotary Lombardi Awards. A native of Houston, he is a graduate the University of Texas at Austin.