Head of Digital Content and Audience Expansion
Freddy Rolón was named Head of Digital Content and Audience Expansion in June 2023. With a distinguished 20-year career spanning over 20 years at ESPN, Rolón has demonstrated exceptional expertise and unwavering dedication, playing an integral role in shaping ESPN’s content, programming and audience growth.
In his current role, Rolón oversees content across ESPN’s digital platforms, including ESPN.com, the ESPN App and ESPN’s digital properties outside the United States. He is responsible for the ESPN Fantasy and Betting content teams and the ESPN Stats & Information Group (SIG) which powers content across ESPN.
While spearheading these digital initiatives, Rolón continues to lead the ESPN Deportes business and plays a pivotal role in developing the company’s content strategy to reach new audiences. Rolón and his teams work closely with ESPN’s programming, production, audio, digital and print media teams, to enhance the relevance and appeal of ESPN’s products across all audiences.
Previously, Rolón led ESPN’s programming and scheduling, responsible for the overall content strategy and schedule of ESPN’s linear networks, including ESPN, ESPN2, ESPNU, ESPNEWS and ESPN Deportes. In 2020, he was one of the key executives leading ESPN’s programming team that collaborated with numerous league, conference and event partners to navigate the postponement, cancellation and rescheduling of thousands of events across ESPN platforms in the aftermath of the COVID-19 outbreak.
Between 2016 and 2020, Rolón held the position of Vice President & General Manager, ESPN Deportes after serving as Vice President of ESPN Deportes Programming and Business Initiatives from 2011 to 2016.
Rolón actively contributed as a member of the Company’s CEO Diversity & Inclusion Council, driving the development and implementation of company-wide initiatives that promoted a representative and truly inclusive culture.
Rolón’s journey at ESPN began as a summer intern in 2003, officially joining the company in 2004 as senior manager of marketing for ESPN Deportes. He was later promoted to senior director, marketing and integration of ESPN Radio (2005-2007), overseeing all the marketing efforts for ESPN Radio and ESPN Deportes Radio.
Rolón’s exceptional contributions to the media industry have earned him numerous accolades. Notably, he was named The National Association for Multi-ethnicity in Communications’ (NAMIC) Next Generation Leader in 2022 and recognized by Hispanic Executive Magazine’s 2023 Latino in Sports Series’ celebrating top industry leaders. He has also been recognized multiple times on Cablefax’s Most Influential Minorities in Media (2016, 2017, 2018, 2019, 2020, 2022 and 2023) and was named to the 2017 Alumni’s Society’s Top 25 Latino Leaders. In addition, he has been named twice (2018 and 2023) as one of the Most Influential Latinos in Media by the Imagen Foundation.
In 2018, Rolón joined the board of the National Association for Multi-ethnicity in Communications (NAMIC), supporting initiatives focused on diversity, equity and inclusion in the communications industry. He also serves on the board of Partnership with Children, a non-profit providing critical mental health services for students across New York City’s five boroughs.
Beyond his daily work, Rolón serves as an inspiration, mentor and advocate for ESPN employees, sharing his personal experiences to empower and uplift others. He has collaborated with ESPN’s Corporate Citizenship team, to promote equitable access to sports in the Latino community, including the inauguration of the 10th safe space court in San Juan, Puerto Rico, under his leadership in August 2021.
Rolón graduated from Wesleyan University with a Bachelor of Arts in Economics and Government and later received a Master of Business Administration from the Tuck School of Business at Dartmouth.