Vice President, Content Business Strategy and Operations, The Undefeated
Jason Aidoo is vice president of content business strategy and operations for The Undefeated, ESPN’s multiplatform content initiative exploring the intersection of sports, race and culture. With more than a decade of experience, Aidoo’s work in the global entertainment industry spans start-ups to blue-chip companies.
Aidoo was named to his current position in December 2020. He is responsible for working directly with The Undefeated content team, while working closely with Disney Media & Entertainment Distribution, to identify and build new market opportunities, both inside and outside of Disney that drive different lines of business, monetization and growth, including the strategy to support the platform’s scale and expansion. Currently based in London, he will relocate to New York.
Aidoo has worked for The Walt Disney Co. since February 2016. Most recently, he served as Director, Partnerships for Europe, the Middle East and Africa, responsible for partnerships across Disney’s combined entertainment footprint, from kids and family to general entertainment footprint, from kids and family to general entertainment networks and related IP, including Disney+. In this role, Aidoo was directly responsible for driving revenue, as well as building and executing new commercial models across a diverse portfolio of businesses. He was the architect of disruptive new business models – from IP licensing and partnerships to direct-to-consumer subscription models that helped drive material financial value, while also delivering invaluable brand favorability for the company.
Aidoo originally joined Disney as Senior Manager, EMEA. He was promoted to Director in June 2018.
Prior to Disney, Aidoo operated his own business, Aidoo Media Group. As the principal in this creative, digital, marketing and commercial consultancy, he provided senior-level business development and strategic direction to a roster of clients in music, production, technology, publishing and fashion. Aidoo has also worked for Sony Music Entertainment and music video platform VEVO, as well as British television networks ITV and Channel 5.
A native of London, Aidoo earned both a bachelor of science in Business Economics and a Masters in Investment & Finance from Middlesex University. He is a regular face and name within the UK media speaking network, often providing thought leadership in the areas of digital entertainment and social media trends.