VP, Social Media, Content Optimization, & ESPN Next
Kaitee Daley is Vice President of social media, content optimization, & ESPN Next. In this role, she leads ESPN’s industry-leading social media team, which in 2020 became the No. 1 sports media publisher for engagement. Her responsibilities include strategic oversight of all social content published across Instagram, Facebook, Snapchat, TikTok and Twitter, as well as close coordination and collaboration with ESPN’s talent accounts.
Daley has been entrenched in ESPN’s social media efforts for nearly a decade, and played a key role in establishing a formalized strategy and centralized team for social media. She led SportsCenter social’s early expansion and on-air integrations, helped pioneer ESPN’s approach to social revenue, and has helmed the launch of numerous social brands, shows, and internal programs all with an eye for increasing ESPN’s reach and relevance across emerging platforms.
In her role as Vice President of Social Media, Content Optimization, & ESPN Next, which she was promoted to in June 2023, Daley will continue to steer ESPN’s social media team, but she will also establish an innovative new group dedicated to the pursuit of deeper collaboration and optimization across Content leaders, groups, and platforms.
In addition to her responsibilities in the realms of social media and content optimization, Daley plays a key role in overseeing the ESPN Next program—a program dedicated to shaping and mentoring early-career professionals within the sports and media industries.
She is the recipient of several industry honors including Cynopsis Top Women in Sports (2019) and Folio Top Women in Media (2020). In 2022, Sports Business Journal named Daley one of its Forty Under 40 recipients, which honors the “best young talent in sports business.”
Daley began her career with ESPN in 2009 after graduating magna cum laude from Bowdoin College where she was a varsity basketball and softball player.