A seasoned executive, Lauren Bork serves as the Vice President of DTC & Growth Marketing, overseeing ESPN Direct-to-consumer (DTC) and expanding her portfolio with DTC and digital products such as the ESPN App, Fantasy and betting. In this role, Bork leads a group focused on digital growth, acquisition, and retention that also includes Product and Lifecycle Marketing.
With 17 years at The Walt Disney Company, Bork has built a distinguished career in digital-first roles. 5iouerMost recently, she spent five years focusing on DTC growth and ESPN+, previously serving as Vice President of Platform Acquisition & Fan Engagement. Her prior leadership roles include Vice President of New Media Marketing & Sales Integration at Marvel, Director of Brand Strategy & Sales Integration at ABC News, and Director of Sports Marketing at ESPN. Across these positions, Bork showcased her commitment to innovation, fan engagement, and ability to deliver measurable business results.
Her career reflects a deep expertise in connecting audiences with compelling content, and she continues to shape ESPN’s digital ecosystem through creative storytelling and data-driven strategies.
A proud graduate of the University of Massachusetts Amherst, Bork earned her degree in Communications.