Vice President, X Games
Tim Reed oversees the creative development and day-to-day operation of the X Games franchise. This includes the programming, production and distribution of X Games content – both for X Games events and year-round World of X Games programming, oversight of digital and social content and direction of X Games events.
In his current role, Reed has led the development and integration of youth lifestyle elements into X Games events including music, film, photography and art experiences created to serve the youth action sports audience. Reed also led the launch of the World of X Games show which is now entering into its third full year of programming on ABC.
Reed was also responsible for overseeing the recent successful relocation of the X Games summer event from Austin to Minneapolis, bringing an event back to Norway for the third consecutive year, and introducing a first-ever event to Australia with X Games Sydney in 2018.
In 1997, Reed started his career at ESPN as a sports & competition intern. He worked a variety of sports, operations and content development positions. Throughout his career, Reed has been integral to the planning and execution of over 50 X Games events around the world.
A graduate of Yale University, Reed earned a Bachelor of Arts degree in History.