Tim Reed is a vice president of programming and acquisitions, leading ESPN’s NFL and action sports categories, including X Games. He assumed his current role in May 2021 following the landmark long-term agreement between The Walt Disney Company, ESPN and the National Football League, and has since expanded it to include content and programming strategy for NFL Network.
Reed was a key member of the deal team for The Walt Disney Company’s acquisition of the NFL’s media assets, including NFL Network, NFL Fantasy and NFL RedZone linear rights. He also led ESPN’s acquisition of the current NFL Draft rights agreement.
Reed also leads scheduling for Monday Night Football, including the 2026 slate, which is among the franchise’s strongest to date. In collaboration with ESPN’s Creative Studio team, he helped launch ESPN’s NFL alternative broadcast franchise, Funday Football, which has featured Toy Story, The Simpsons and Monsters editions. He also helped develop and launch the MNF Playbook with Next Gen Stats alternate telecast.
As ESPN celebrates its “Year of the Super Bowl,” Reed serves as project manager for Super Bowl LXI planning. He led the acquisition of Disney+ game rights and is overseeing a slate of alternative Super Bowl presentations, including Star Wars Funday Football, Super Bowl LXI Field Pass with The Pat McAfee Show and Super Bowl LXI Playbook with Next Gen Stats.
From 2014 to 2023, Reed oversaw the creative development and day-to-day operation of the X Games. Since ESPN sold a majority stake of the franchise, he has continued to lead its programming across ESPN and ABC. He has been integral to the planning and execution of more than 50 X Games events around the world.
Reed began his career at ESPN in 1997 as a sports and competition intern and has held a variety of sports, operations and content development roles. A graduate of Yale University, he earned a Bachelor of Arts degree in History.