The 2010 Under Armour All-America High School Football Game on ESPN delivered double-digit increases in households, viewership and in key male demos vs. 2009. The game took place on Saturday, Jan. 2, from St. Petersburg, Fla., with Team Nitro defeating Team Blur, 32-7. The all-star competition, featuring 89 of the nation’s top football recruits, garnered a 17 percent increase in household impressions (1,133,000 vs. 966,000) and earned a 1.1 rating, up 10 percent compared to last year (1.0). There was also a 22 percent increase in viewers (P2+, 1,500,000 vs. 1,226,000). In addition, the third annual event saw increases in key demographics, including men 18-34 (+57 percent) and men 18-49 (+38 percent).
About the Game
The Under Armour High School All-America Football Game, an annual all-star football competition spotlighting the nation’s top high school seniors, debuted on Jan. 5, 2008, at ESPN’s Wide World of Sports Complex in Lake Buena Vista, Fla. ESPN organizes the event in conjunction with Intersport, a leading sports and entertainment media and marketing company with over 20 years experience. Some notable alumni of the game include USC’s Matt Barkley, Georgia’s A.J. Green and Alabama’s Julio Jones.