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ESPN 3D, ESPN’s newest network and the first 3D network to launch in the industry, will sign on the air Friday, June 11 with the first of 25 matches from the 2010 FIFA World Cup, as host nation South Africa plays Mexico at Soccer City in Johannesburg at 9:30 a.m. ET. In all, the ESPN 3D schedule will feature tournament favorites Brazil, Germany, Italy and Spain, as well as the United States, throughout the month-long event, culminating with the FIFA World Cup Final Sunday, July 11 at 2 p.m.. ESPN 3D will utilize a 3D world feed provided by and produced by FIFA for all 25 matches.
ESPN 3D is just part of ESPN’s comprehensive coverage of the 2010 FIFA World Cup in South Africa. All 64 matches will be aired live and in high definition on ESPN, ESPN2 and ABC, and more than 50 matches will be televised live in Portuguese on ESPN Deportes. ESPN3.com, ESPN Mobile TV and ESPN International will also offer extensive coverage of the world’s most popular sporting event.
Previously, ESPN 3D announced the new network would show the 2011 BCS National Championship game in Glendale, Ariz., as well as NBA, X Games 16, Winter X Games 15, college football and basketball.
ESPN 3D 2010 FIFA World Cup Schedule:
| Date | Time (all ET) | Match |
| Fri, June 11 | 9:30 a.m. | South Africa vs. Mexico |
| Sat, June 12 | 9:30 a.m. | Argentina vs. Nigeria |
| Sun, June 13 | 2 p.m. | Germany vs. Australia |
| Mon, June 14 | 7 a.m. | Netherlands vs. Denmark |
| Tues, June 15 | 2 p.m. | Brazil vs. North Korea |
| Wed, June 16 | 9:30 a.m. | Spain vs. Switzerland |
| Thurs, June 17 | 7 a.m. | Argentina vs. South Korea |
| Fri, June 18 | 9:30 a.m. | Slovenia vs. United States |
| Sat, June 19 | 7 a.m. | Netherlands vs. Japan |
| Sun, June 20 | 2 p.m. | Brazil vs. Ivory Coast |
| Mon, June 21 | 2 p.m. | Spain vs. Honduras |
| Tues, June 22 | 2 p.m. | Nigeria vs. South Korea |
| Wed, June 23 | 2 p.m. | Ghana vs. Germany |
| Thurs, June 24 | 9:30 a.m. | Slovakia vs. Italy |
| Fri, June 25 | 9:30 a.m. | Portugal vs. Brazil |
| Sun, June 27 | 2 p.m. | Round of 16 match |
| Mon, June 28 | 9:30 a.m. | Round of 16 match |
| 2 p.m. | Round of 16 match | |
| Fri, July 2 | 2 p.m. | Quarterfinals |
| Sat, July 3 | 9:30 a.m. | Quarterfinals |
| Sat, July 3 | 2 p.m. | Quarterfinals |
| Tues, July 6 | 2 p.m. | Semifinals |
| Wed, July 7 | 2 p.m. | Semifinals |
| Sat, July 10 | 2 p.m. | 3rd place match |
| Sun, July 11 | 2 p.m. | Finals |
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About ESPN 3D
ESPN was the first to announce an exclusive 3D network in January 2010 which was the culmination of more than three years of testing 3D television. ESPN has produced several 3D telecasts, including the Masters in April 2010, a Harlem Globetrotters game in February 2010 and in 2009 the USC vs. Ohio State college football game. ESPN has developed best practices for utilizing the technology in live game applications which have provided the ability to streamline workflow operations, adjust 3D camera positioning, perform transmission tests and gauge fan reaction to a 3D telecast versus a traditional telecast. Sony was named the first official sponsor of the network in January 2010. DirecTV and Comcast will distribute ESPN 3D.
