ESPN Digital Media Scores with 2010 FIFA World Cup
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4.9 billion minutes spent on World Cup content across multiple platforms
In an extraordinary month of FIFA World Cup coverage across multiple platforms, ESPN Digital Media – which includes ESPN.com, ESPN3.com, ESPN Mobile Web, ESPN Mobile Apps and ESPN Mobile TV – garnered nearly 4.9 billion minutes of usage of World Cup content, while delivering to millions of sports fans 24/7 news, analysis, commentary, and interactivity around the world’s biggest sporting event. An average of more than 110,000 fans per minute used ESPN Digital Media to consume World Cup content during the 31 days of the tournament.
The World Cup on ESPN3.com was truly a breakout event for the network. Matches were viewed by 7.4 million unique viewers. In total, ESPN3.com generated 942 million minutes of viewing or more than two hours per unique viewer. Other highlights:
- All 54 live matches were viewed by an average of 114,000 persons per minute;
- The Spain-Germany semifinal was viewed by 355,000 people per minute during the live match, making it ESPN3.com’s largest average audience ever.
World Cup content on ESPN.com (including ESPNsoccernet.com and ESPNdeportes/copa-mundial) delivered 128 million visits and 431 million page views from June 11 through July 11. The site’s front page, which prominently featured World Cup news, video and scores, saw 304 million visits and 663 million page views.
Additionally, 54 million video starts came from World Cup highlights, news and analysis content on ESPN.com, generating more streams than for any other content over the 31 days.
ESPN’s mobile TV offering reached 1 million unique viewers during the event and registered 93 million total minutes of viewing, setting viewership records on major mobile TV platforms MobiTV and FLO TV.
Additionally, ESPN’s mobile offerings (ESPN mobile Web, ESPN 2010 FIFA World Cup App and ESPN ScoreCenter App) generated 98 million visits and 520 million page views to World Cup content. Video on the mobile Web and app were accessed for 6.2 million video views of World Cup highlights, news and analysis.
The app itself was downloaded more than 2.5 million times and averaged one million users accessing it per day during the tournament.