Collaboration Includes on-site Activations, Content Integration
Joining as the official optics partner of espnW, Oakley and espnW will launch an innovative new content collaboration focused on serving the female fan and celebrating female athletes. Oakley works directly with hundreds of female athletes worldwide, many of who will be competing this summer in the London Games. The activation with espnW will focus on their successes and challenges on and off the field, as well as highlight their desire for both fashion and function in eyewear.
Oakley and espnW will team up for quarterly social media partnerships and photo galleries, plus content captured at Oakley athlete events. Oakley will provide on-site promotion at a number of sports events, beginning with a photography collaboration featuring recent Winter X Games 2012 highlights from Aspen, Colo.
Oakley will also include an espnW presence as part of the company’s athlete hospitality at the 2012 Summer Games in London and will integrate espnW into their activations at the Ironman World Championship race in Kona, as well as at other global sports events this year.
Additional content collaboration will include Oakley sponsored photo galleries on espnW.com, as well as a four-part web series with Oakley’s star female athletes, including World Cup Alpine Skiing Champion and gold medalist Lindsay Vonn, American track and field athlete Lolo Jones, silver medalist snowboarder Gretchen Bleiler and “Triathlon’s Three Emma’s,” (Snowsill, Moffat, Jackson).
“Oakley’s partnership with espnW is a perfect match for the Oakley brand and our focus in bringing performance and style to the active, sports-minded woman,” said Liesl Holtz, Oakley Global Women’s Sports Marketing Manager. “Through our professional female athletes and event activations we look forward to celebrating the athlete in all of us.”
Added espnW vice president Laura Gentile, “Oakley understands and appreciates the unique needs of the female athlete. By sharing the strength of our respective resources, we can create something unique for female fans and athletes.”
espnW is also supported by founding partners Nike, Gatorade and Proctor & Gamble.
About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics® (HDO®) which is incorporated into all Oakley sun and prescription eyewear, and all premium Oakley goggles. Oakley has extended its leadership position as the world’s leading sports eyewear brand into accessories collections. Laser focused on the consumer, Oakley has both men’s and women’s product lines that target Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at oakley.com. Follow Oakley on Twitter and Facebook.
About espnW
espnW’s mission is to connect female fans with the sports they love and follow. espnW.com provides an engaging environment where women are an integral part of the sports conversation, share their perspective on men’s and women’s sports and find the motivation and support for their athletic goals and interests. Founded in July 2010, espnW, [espnw.com], is an emerging business that consists primarily of a digital product suite including pc web, mobile web and social media. Founding partners include Nike, Gatorade and P&G (Venus and Secret). espnW is also supported by a strong social media presence on Twitter and Facebook. The Women’s Sports Foundation is the charity of choice of espnW.
