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April 26, 2012
ESPN Deportes Radio to Launch in New York
The radio network expands its reach rounding out its coverage in the top 10 U.S. Hispanic markets by offering the first and only Spanish-language sports radio station in the NY metropolitan area.
ESPN, Inc. announced that 1050 AM will be the new home of ESPN Deportes Radio, the 24/7 national Spanish-language sports radio network in the U.S., starting September, 2012 to coincide with the beginning of Hispanic Heritage month (Sept.15- Oct. 15). ESPN Radio’s New York station will be heard on 98.7 FM beginning April 30 and will simulcast content on both stations until the launch of ESPN Deportes Radio.
“As part of ESPN’s continual commitment to serve the U.S. Hispanic sports fan, we are thrilled to provide New York fans with a sports station that offers culturally relevant programming in Spanish,” said Freddy Rolon, Vice President of ESPN Deportes Programming and Business Initiatives. “The launch of ESPN Deportes Radio will also provide advertisers and marketers a unique opportunity to reach local Hispanics sports fans in this market.”
ESPN Deportes Radio’s expansion into this key market will round its reach in the top 10 U.S. Hispanic markets, reaching close to 80 percent of the U.S. Hispanic population. Recently, the network has taken big leaps in expanding its distribution, including the addition of 97.5 FM in Chicago early this year. ESPN Deportes currently has 45 affiliates nationwide.
“Since we opened our doors in 2005, ESPN Deportes Radio has experienced tremendous growth across the nation.” said Rolon. ” We continue to connect with the Hispanic sports fan by providing up-to-the-minute news, a portfolio of events that is unparalleled in audio and a forum for passionate discourse.”
In 2012, ESPN Deportes Radio has offered the most comprehensive portfolio of live sports available on all U.S. Spanish-language media. Over 300 hours of live sports events are scheduled for the year in addition to a wide variety of sports talk programming. Events include: Euro 2012, Mexican League Soccer; Spain’s La Liga, Copa Libertadores, CONCACAF Champions League, and MLS, among others. The network is also the Spanish-language radio home of Major League Baseball’s regular season games every Sunday as well as the All-Star Game, League Championship Series and World Series.
NOTE: This release (https://espnpressroom.com/us/?p=50636) from ESPN Radio is in conjunction with this one.
NOTE: A teleconference for media with Traug Keller, Freddy Rolon (ESPN Deportes) and Dave Roberts will be held at 1 p.m. ET on Thursday, April 26. Dial in info:
Participants may call, 800-768-6544 or 785-830-7990 and reference Conference ID, 9480821
About ESPN Deportes Radio
ESPN Deportes Radio is the only around-the-clock Spanish-language radio network serving the Hispanic sports fans in the United States. Since its launch, the radio network has grown to include 45 affiliates throughout the country reaching close to 80% of the Hispanic population in the U.S. The station is also available via SIRIUS and XM Satellite Radio, ESPN Deportes Radio iPhone and Android applications, and ESPNDeportesRadio.com. In addition to the broadcast of live events, the radio network features sports news and information programming, including top-rated show “Jorge Ramos y su Banda” which provides soccer analysis from the most respected sports journalists in the U.S.; “Raza Deportiva,” covering the latest sports information and news; “ESPN al Despertar,” the radio network’s morning drive talk show; and “A los Golpes” with the latest news in the world of boxing. For more information please visit: www.espndeportesradio.com
About ESPN Audio
ESPN Audio is comprised of the country’s largest sports radio network, featured event programming, ESPN Deportes, ESPNRadio.com, and ESPN Podcasts.
ESPN Radio provides more than 9,000 hours of talk and event content annually to 24 million listeners a week on more than 700 stations, including owned stations in New York, Los Angeles, Chicago and Dallas, and more than 300 full-time affiliates. ESPN Radio offers the only all-sports Spanish radio network, ESPN Deportes, which has 45 affiliates with stations in nine of the top 10 Hispanic markets. ESPNRadio.com is the most listened to live stream of any terrestrial broadcaster in the world – reaching more than three million unique users per month (source: Omniture) and one million unique listeners per month (source: Ando Media). In addition, ESPN Podcasts are downloaded more than 358 million times per year from the ESPN PodCenter and iTunes. This includes The B.S. Report with Bill Simmons, which logged more than 92 million downloads in 2011.