For the first time, ESPN will film a College GameDay commercial on a university campus selected by fans. Beginning on Monday, April 23, college football fans across the country can participate in a social media promotion to have a College GameDay spot shot on their campus this summer.
Through May 2, fans can vote once per day for their university at GameDayVote.com via computers or smartphones or using the Facebook app at facebook.com/collegegameday. Fans can keep track of the leading schools throughout the promotion and share the contest with friends on various social platforms to drive votes for their university.
More than 120 FBS football programs will be included in the promotion and schools will be encouraged to actively drive participation. ESPN will drive participation in the contest with a robust digital and social media plan that utilizes a combination of paid and owned media.
This first-of-its-kind spot will be filmed this summer on the selected campus with real students and begin airing in the fall to promote the 2012 season of College GameDay Built by The Home Depot. The contest highlights College GameDay’s unique on-campus presence while building on the successful social vote last season which asked fans to choose a mascot for the ESPN College GameDay Dry Cleaners spot.
Now in its 26th year, College GameDay Built by The Home Depot airs Saturdays at 9 a.m. ET on ESPNU and at 10 a.m. ET on ESPN.
About College GameDay
Entering its 26th season and 20th of originating from a game, ESPN’s College GameDay won the Sports Emmy for 2010, 2009 and 2007 for best weekly studio show and was the recipient of the 2006 Outstanding Contributor to Amateur Football Award, given by The National Football Foundation & College Hall of Fame Awards Committee. Hosted by Chris Fowler, GameDay analysts include two-time Sports Emmy winner (2009 & 2010) for best studio show analyst, Kirk Herbstreit, former coach and player Lee Corso, Heisman Trophy winner and Super Bowl MVP Desmond Howard, and former University of Georgia football All-American David Pollack. Erin Andrews and Tom Rinaldi serve as reporters with Andrews also hosting the first hour of the show on ESPNU.