ESPN Inc. at UEFA EURO 2012


ESPN Inc. at UEFA EURO 2012

More than 200 hours of live coverage across ESPN TV networks (ESPN, ESPN2 and ESPN Deportes)

ESPN’s unprecedented coverage of UEFA European Football Championship 2012 in the United States will begin on Friday, June 8, with the opening match — Poland versus Greece — live on ESPN, ESPN Deportes and ESPN3 from The National Stadium in Warsaw, Poland, at 12 p.m. ET.  Beyond its exclusive presentation in English and Spanish in the United States, ESPN is also the television home of UEFA EURO 2012 in the Caribbean.

UEFA EURO 2012 (June 8 – July 1) will be ESPN’s second straight and the company’s most-comprehensive coverage of this popular world football event.  ESPN televised all 31 matches of the quadrennial event in 2008.  Highlights:

UEFA EURO 2012 match coverage:

  • ESPN – 22 matches; and  ESPN2 – 9 matches
  • ESPN Deportes – all 31 matches (27 Live)
  • All matches live and in high definition
  • ESPN Deportes Radio – all matches in Spanish
  • ESPN3 and WatchESPN – Simulcasts of all 31 matches in English and Spanish
  • ESPN Mobile TV – 25 matches live

Additional content (studio):

  • Pregame, Halftime and Postgame: For the first time, ESPN English-language matches for UEFA EURO 2012 will have pregame, halftime and postgame studio segments. 
    • On pregame: Teams walking onto the pitch, the national anthems and ceremonial handshakes – all symbolic traditions of signature international soccer competitions.
  • EURO 2012 Tonight: A 30-minute, news, highlights and analysis program recapping the days match and looking ahead to the next day.  19 editions of the program will air on match-days across ESPN and ESPN2, and at a consistent time (12 – 12:30 a.m. ET) on ESPNEWS.
  • UEFA EURO Report: 30-minute programming in-between matches. 
  • ESPN/ESPN2: 
    • 15-minute pregame, halftime and a postgame shows in round robin phase
    • 30-minute pregame shows in the elimination rounds (quarterfinals, semifinals and final)
    • SportsCenter will air in-between matches on weekdays with two match windows.
  • ESPN Deportes:  Most-comprehensive coverage of the event with more than 6.5 live hours daily on days with two match windows (June 9 – 15).
    • Highlights: A 15- or 30-minute Fuera de Juego: EURO Previa show beginning generally at 11:30 a.m.; a halftime program; a 30-minute Fuera de Juego: Especial Euro program aired in-between matches; and a special one-hour edition of Fuera de Juego: EURO Post-Game at 5 p.m.  Daily coverage will be on ESPN Deportes SportsCenter at 6 p.m., Juego Cruzado at 7 p.m. and Cronometro at 7:30 p.m.
    • One-hour Fuera de Juego: EURO Previa on opening day, Friday, June 8 beginning at 11 a.m., and on Sunday, July 1, the title match will be preceded by a 90-minute EURO Previa and followed by a special one-hour postgame show.  (Note: On days with single match windows, coverage will begin at 2 p.m. ET)
  • ESPN Deportes Radio:
    • Jose del Valle will report from key match sites throughout the tournament, providing up to the minute updates.
    • ESPN Deportes Radio’s Jorge Ramos y su Banda with Jorge Ramos and Hernan Pereyra will broadcast from site at select stadiums beginning in the quarterfinals.  Ramos and Pereyra will be joined by Marcelo Masanti, “La voz del Gol,” and Giovanni Scavia, as they present one-hour pre- and post-game special editions of Jorge Ramos y su Banda.


Match Commentators (by teams):

  • Play-by-play Ian Darke and analyst Steve McManaman
  • Adrian Healey and Robbie Mustoe
  • Derek Rae and Kasey Keller or Taylor Twellman

Studio Commentators:

  • Hosts – Bob Ley, Rebecca Lowe and Max Bretos
  • Analysts – Michael Ballack, Keller, Alexi Lalas, Tommy Smyth, Twellman

Reporter – Alicia Ferguson


Match Commentators (by teams):

  • Play-by-play Jorge Ramos and analyst Hernan Pereyra
  • Fernando Palomo and Rafa Puente
  • Ricardo Ortiz and Jose Antonio Noriega

Studio Commentators:

  • Host: Jose Ramon Fernandez
  • Analysts: Andres Agulla, Jose Hernandez, Mario Kempes, Richard Mendez, Noriega, Barak Fever

Reporters: Martin Ainstein, Vito De Palma, Alex de la Rosa

ESPN Digital Platforms:

ESPNFC, a new multi-language and multi-country brand for football fans around the world across TV, radio, print, online and mobile, is the digital home of the UEFA European Football Championship 2012.  Through the site, fans experience previews of ESPNFC with branded content online and on mobile platforms specific to the UEFA EURO 2012 tournament in Poland and Ukraine.

Through completion of UEFA EURO 2012 on Sunday, July 1, ESPNFC will provide comprehensive coverage of the quadrennial tournament with news, analysis and commentary, real-time scores, stats and more and in the US, live TV coverage, on-demand video highlights and studio programming clips.  ESPN writers and analysts covering the latest news and developments around the clock, including contributions from former England manager Glenn Hoddle, plus tournament coverage with team previews of all 16 teams, stadium profiles and tactical insight supported by a EURO 2012 Blog Network of all countries in the three-week tournament.

On ESPNFC, fans can also access Live MatchHQ, a re-imagined and enhanced version of GameCast which provides the live game experience for those who are not able to watch the game live.  It also provides data-driven content from the live experience, including real-time scores and stats, highlights, message boards and more – all in one place.  Additionally, ESPNFC will feature comprehensive EURO 2012 Top 40 Player Rankings with contributions from ESPN football commentators Ian Darke, Steve McManaman, Derek Rae, and others.  During the tournament, PressPass will run seven days a week with companion segments and social media integrations.

ESPN The Magazine:

In an edition that reached newsstands on May 18, ESPN The Magazine featured a EURO 2012 preview section as part of the World Football issue highlighted by a profile Wayne Rooney on the cover with story written by David Winner.  The issue includes contributions from ESPN’s Leander Schaerlaeckens and Roger Bennett with scouting reports of the 16 teams, analysis of who will/won’t win, breakout players, stats and more.  Other featured content includes:

  • Josh Dean on the apparent suicide of former Welsh manager Gary Speed and what it reveals about the English game and nationalism in soccer;
  • Bennett on one of the most dramatic moments in all of sports, the penalty-kick shootout, via graphics, heat charts and text blurbs;
  • Brett Forrest on the proliferation of soccer match-fixing and betting scandals around the world and Luke Cyphers with a sidebar on corruption within FIFA;
  • Wayne Drehs on former US coach Bob Bradley and his current role as coach of the Egyptian national team; and,
  • Jordan Brenner on what US sports can draw from the way international soccer works.

Additional Support:

  • Technology enhancements that will be part of ESPN’s coverage: EA Game View (table top), ESPN Axis, Touch Screen, and ART (Advanced Replay Tool)
  • “One Month” marketing campaign – a television, radio, digital and print promotional campaign targeting both English and Spanish speaking audiences in the U.S., showcasing all UEFA Euro 2012 teams. The campaign celebrates “One Month” of exciting soccer.  Specific spots highlight the teams from Spain, Portugal, Netherlands and Germany.  Links:






  • A new WatchESPN spot also promotes on-the-go access to UEFA EURO 2012, where fans can seamlessly access daytime coverage of competition on PC, tablets and smartphones.



ESPN International:

ESPN International’s coverage of the UEFA EURO 2012 will be anchored by its popular hard-hitting football discussion and analysis show, Press Pass.  The program, televised in more than 100 countries around the world including the UK, Ireland, Australia, New Zealand, the Caribbean, Africa, Israel and the Middle East, will expand to seven nights a week during the tournament.  With Dan Thomas, Andrew Orsatti and ESPN UK football presenter Rebecca Lowe as rotating host, Press Pass features a stable of analysts:

  • Robbie Earle – captain of 1998 Jamaican National Team and former Wimbledon FC midfielder
  • Shaka Hislop – former Newcastle United, West Ham united and Trinidad & Tobago goalkeeper
  • Steve Nicol – former Scotland international and member of legendary Liverpool FC teams in 1980s and 1990s
  • Robbie Mustoe – midfielder who made his name with Middlesbrough and Charlton Athletic
  • Gabriele Marcotti – respected journalist, author and expert on European football
  • Tommy Smyth – football commentator and personality
  • Janusz Michallik – former Major League Soccer defender and US international
  • Guest appearances by former German National Team captain Michael Ballack and others.
  • ESPN CARIBBEAN will televise all 31 EURO 2012 matches on its two Caribbean networks – ESPN Caribbean and ESPN 2 Caribbean – and on its recently launched broadband network  Euro 2012 Tonight, a half-hour studio show, will recap and analyze the day’s Euro 2012 match action and air generally at 7:30 p.m.  In addition, UEFA EURO 2012 will air prior to or between matches.
  • TSN (Canada) will offer complete coverage of UEFA EURO 2012 across all of its platforms – TSN, TSN2,, TSN Radio and TSN Mobile TV
    • All 31 games will televised live and in high definition – 26 on TSN, four on TSN2 and one on CTV.
    • Additionally, TSN will present UEFA EURO 2012 pre- and post-game shows along with EURO TONIGHT, a nightly show recapping all of the day’s action, featuring the acclaimed soccer broadcast team of Luke Wileman and Jason deVos along with former English Premier League and English national team midfielder Darren Anderton.
    • French language coverage of UEFA EURO 2012 in Canada will be on RDS and RDS2.

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Mac Nwulu

I joined ESPN in 1998 and since then, it's been a great experience managing PR and communications for a range of ESPN initiatives and properties over the years. I am currently focused on soccer and The Undefeated, ESPN’s site focusing on sports, race and urban culture and how they intersect.
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