ESPN Teams with Recording Artists to Reimagine ESPN’s NBA Theme


ESPN Teams with Recording Artists to Reimagine ESPN’s NBA Theme

Fan Vote for Best Version Begins Friday, Feb. 1

ESPN has teamed up with several popular recording artists to reimagine the network’s NBA theme music. The eight artists represent a wide range of genres – from Jazz and Hip Hop to Rock and Blues. Fans will have an opportunity to vote for their favorite rendition of the theme on the SportsNation section of between Friday, Feb. 1, and Friday, Feb. 8. The winning rendition will be featured on ESPN’s broadcast of the Sprint NBA All-Star Celebrity Game on Friday, Feb. 15.

Three Grammy winning artists are among the participants – Ozomatli, a Latin, Rock, Hip Hop, Reggae, Jazz and Funk fusion band, Humble Monsta/Mr. Bink, a Jay-Z Hip-Hop producer, and the Blues-inspired Robert Cray Band.

Also contributing original renditions are California’s indie rock band The Mowgli’s, Jazz artist John Pizzarelli and The Sweet Tea Project, a group led by Ed Roland of Collective Soul. Two British artists, electro-pop sensation Jacob Plant and rock band The Heavy, also join the robust lineup.

“We’re featuring an eclectic mix of artists who’ve reimagined our theme in inspired ways,” said Kevin Wilson, music director, ESPN. “Music is such a critical element of each of our productions – this is a unique way to bring fans into our creative process.”

The remixed themes have been integrated into ESPN NBA game and studio coverage, including NBA Tonight and NBA Coast to Coast throughout the season.

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