Network Sets Viewership Record for Non-Clinching Game
NBA Finals Game 6 on ABC – the Miami Heat defeated the San Antonio Spurs to even the series in an overtime thriller – delivered 20,636,000 viewers, which was the network’s second biggest audience ever for a Game 6, according to Nielsen.
The viewership figure also marks the fourth largest audience for any NBA game in ABC’s history and it’s the network’s most-watched non-clinching game telecast ever. The audience peaked from midnight to 12:15 a.m. ET with an average of 28.7 million viewers. The corresponding final national household rating was a 12.3.
Additionally, Game 6 marked the 36th consecutive time an NBA Finals telecast has won the night for all of television.
ESPN digital growth continues
Game 6 of The Finals on ABC live through special simulcasts on ESPN3 was the largest NBA game of the season to date and of any NBA Finals game in 2012 with over 25 million total minutes and an average minute audience of 129,000 across computers, smartphones, tablets and Xbox (source: Adobe SiteCatalyst). Additionally, NBA content across ESPN digital platforms generated over 100 million total minutes, the largest single day of the NBA Playoffs and nearly half of which were consumed on mobile properties. NBA content on ESPN.com also logged an average minute audience of 22,000 (up 211 percent compared to Games 1-5).
The 2013 NBA Finals will continue with the decisive Game 7 on Thursday, June 20, at 9 p.m. on ABC, ESPN Radio, ESPN Deportes, ESPN3 and WatchESPN. The telecast will be preceded by Kia NBA Countdown at 8:30 p.m. on ABC and ESPN3.