2013 ICC Champions Trophy Scores for ESPNcricinfo Globally Across Platforms

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2013 ICC Champions Trophy Scores for ESPNcricinfo Globally Across Platforms

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Double-digit growth online, triple- and quadruple-digit growth on mobile regionally and worldwide

Cricinfo 20Last week’s final match-up between India and England concluded fifteen days of action from the ICC Champions Trophy, and ESPNcricinfo delivered comprehensive coverage every step of the way to fans around the world.  The tournament – second only to the ICC Cricket World Cup – featured the eight highest-ranked ODI teams live from three grounds in England: Sophia Gardens in Cardiff, Edgbaston in Birmingham and The Kennington Oval in London.

Fans turned to the world’s leading multiplatform cricket destination for a trusted and independent voice on all eight participating nations throughout the tournament.  Across online and on mobile, ESPNcricinfo generated an average of 41 million page views (up 245 percent compared to the 2009 ICC Champions Trophy) and 93 million minutes per day (source: Adobe SiteCatalyst).  The final day alone (June 23) logged 87.5 million page views and 180.2 million minutes across platforms.

Specifically on ESPNcricinfo.com, the site globally averaged 2.6 million daily visitors (up 98 percent) registering an average of 17.5 million page views (up 65 percent) that spent an average of 61.1 million minutes.  The biggest gains came from mobile, with the new and innovative app on smartphones and tablets contributing an average of 11.3 million page views and 6.4 million minutes, while the mobile Web averaged 898,000 daily visitors (up 631 percent) who logged an average of 12.2 million page views (up 854 percent) and spent an average of 25.7 million minutes.

By region, India logged the most of ESPNcricinfo’s traffic with 7.2 million average page views (up 198 percent) and 1.1 million average daily visitors (up 220 percent) online.  The US also saw growth online with 2.8 million average daily page views (up 5 percent) and 385,000 average daily visitors (up 38 percent), while the UK contributed 1.8 million average daily page views (up 28 percent) and 232,000 average daily visitors (up 49 percent).

On mobile, India also led with 10 million average page views (up 2,850 percent) and 587,000 average daily visitors (up 1,750 percent) through the mobile Web and app.  Other countries that posted large gains in mobile traffic include the US (page views up 970 percent, daily visitors up 393 percent), UK (page views up 1390 percent, daily visitors up 767 percent) and Australia (page views up 1,472 percent, daily visitors up 772 percent).

The world’s leading multiplatform cricket destination had reporters covering all games to provide immediate match reports, the most in-depth match analysis, its unmatched statistical database – Statsguru – and the acclaimed independent 24/7 news service with two decades years of leadership in cricket journalism.  The editorial team in England included George Dobell, David Hopps, Andrew Fernando and Nagraj Gollapudi as well as other cricket specialists including Siddharth Monga, Andrew McGlashan and Firdose Moonda.  Its coverage also featured writers and top voices from outside the mainstream in The Cordon.

ESPNcricinfo’s live ball-by-ball coverage of the Champions Trophy featured an innovative social scorecard – Match Companion – that brought fans closer to the action by enabling their voice to be heard as the matches unfolded and served as a second screen companion to viewing.  Additionally, The Huddle – a twice daily live video discussion via Google+ that provided sharp and instant reaction to the day’s top stories to cricket fans worldwide – featured mid-match and end-of-match editions that followed matches each day featuring insights, analysis and commentary from ESPNcricinfo editors and journalists as well as former cricketers Ian Chappell (Australia), Iain O’Brien (New Zealand), Mark Butcher (England), and Jarrod Kimber, one of cricket’s most original commentators.

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Kristie Adler

Kristie is Director of Communications. She graduated from Penn State University and is based in New York City.
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