ESPNcricinfo Unveils Ashes Coverage


ESPNcricinfo Unveils Ashes Coverage

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ESPNcricinfo providing fans with wealth of editorial, video and social content throughout the Ashes

Multiplatform coverage includes exclusive columns from Ian Bell & Adam Gilchrist

Cricinfo 20ESPNcricinfo, the world’s largest single sport website, is unveiling wide-ranging, multiplatform coverage for this year’s Ashes series between England and Australia. Cricket fans will be able to follow all the action online, on mobile with the all-new version of the ESPNcricinfo mobile app, and on television as ESPNcricinfo provides viewers with some of the most unforgettable moments from the history of the Ashes.

ESPNcricinfo, this year celebrating its 20th anniversary, will offer cricket fans across the globe extensive ball-by-ball match coverage and the most comprehensive match reports. In addition, there will be a host of exclusive columns, videos, fan engagement and editorial content that will run throughout the Ashes on the site.

Charles Classen, Senior Director Commercial, Digital and Marketing, ESPN: “The Ashes is one of the world’s most loved and competitive sporting rivalries, and certainly one of the highlights of global cricket. As ESPNcricinfo celebrates its 20th anniversary, we’re delighted to be able to provide cricket fans with detailed and innovative editorial content across multiple platforms. It includes access to all the latest news and updates as well as giving fans an opportunity to interact on a social level.”

Adding to ESPNcricinfo’s comprehensive editorial coverage this summer, a number of columnists and bloggers will be featured, including:

  • Ian Bell – the England and Warwickshire batsman, and veteran of the 2005, 2009 and 2010/11 winning Ashes series, will be writing regular columns throughout both the home and away series
  • Adam Gilchrist – the legendary Australian wicketkeeper will contribute a regular column detailing the Australian perspective on the series during the upcoming Summer series
  • David Podmore – well known cricket comedian will be offering the ultimate journeyman’s special take on the ashes
  • The Cordon – featuring some of the most respected sports journalists and bloggers in cricket, The Cordon provides fans around the world with the latest stories and musings through an unmatched collection of articles, podcasts and discussions

As part of an enhanced video package, the ever popular Two Chucks return to ESPNcricinfo as Sam Collins and Jarrod Kimber continue their Ashes video blog as they attend matches, analyse the action and provide a humorous glance behind the scenes with the fans and media. ESPNcricinfo will also look back at each Ashes series in England since 1981 as part of its Ashes Classics feature, which will invite users to vote for the best innings, bowling spell, match and more.

As ESPNcricinfo continues to engage directly with cricket fans from around the world, the website will be offering a series of interactive features, including:

  • The Stands – a brand new section of the website, designed entirely around the fans and their voice. The Stands gives fans the perfect platform for cricket-lovers to sound off, debate and discuss the game: from polls on hot topics, opinion pieces by fans, the best of cricket on Twitter, to caption competitions and even cricket-based crosswords
  • ESPNcricinfo Match Companion – the first-ever ‘social’ scorecard for cricket. Match Companion provides a second-screen match experience, combining standard scorecard information and stats with social media – allowing fans to connect and engage with each other, debate, play games as well as accessing in-depth stats, information and analysis
  • ESPN Fantasy Cricket – a unique offering for fantasy cricket fans in 2013, users will be able to compete in a combined game that includes both Ashes series taking place over the next few months. Players will be able to win prizes after every Test match and series, as well as the ultimate accolade of overall Ashes Fantasy champion. For more information, visit:

Worldwide, ESPNcricinfo has secured a number of sponsorship deals, highlighting its unrivalled ability to connect leading brands with cricket fans across the globe. In the UK, the website has secured Natwest and Investec as sponsors. In Australia, GM Holden, the car manufacturer, and All Interactive Entertainment, the video game producer, will sponsor its online coverage. Adding to the worldwide sponsorship deals are Idea Cellular, the mobile phone providers, and Renault Motors sponsoring the online coverage in India, with Vodafone sponsoring the mobile apps across India.

Since launching in 1993, ESPNcricinfo has grown to become the world’s leading digital cricket brand, and is now the biggest sports website in India. Following on from its 20th anniversary last month, ESPNcricinfo has launched to celebrate two decades of connecting fans with cricket through technology and award-winning journalism. The section traces the website’s journey from the early days of the World Wide Web to the age of micro-blogging alongside the many developments in cricket which have unfolded over the last 20 years.

About ESPNcricinfo

With 20 years of heritage, ESPNcricinfo is the world’s leading digital cricket brand and is among the top five most-visited single-sport digital brands in the world.  Founded in 1993 and acquired by ESPN in 2007, ESPNcricinfo is committed to delivering an independent voice for comprehensive coverage of the sport and is available to cricket fans online and across mobile platforms.

Globally, ESPNcricinfo leads its top competitors in average minute audience, unique visitors, page views, average minutes per visitor, and total visits.  Despite that leading position, it continues to grow.  Across online, mobile and tablet devices (Web and apps) fans log more than 141 million visits and nearly 2 billion minutes of time spent each month with ESPNcricinfo globally and log millions of video views.

In the UK, ESPNcricinfo is the leading cricket across computers and mobile devices, with fans logging an average of more than 28 million minutes per month with the brand – four times the amount of time fans spend with BBC Sport Cricket.* From August 2012 through May 2013, UK fans logged an average of 2.8 million visits per month to ESPNcricinfo from mobile devices alone, a 22 percent increase over the same period a year prior.**

In India, ESPNcricinfo is the #1 digital sports destination and the #1 cricket brand, leading all competitors in both unique audience, total time spent, visits, page views and average minutes per visitor. It has an average minute audience that is nearly double its nearest competitor – meaning that during any average minute of a month, nearly twice as many fans are on ESPNcricinfo as any other sports destination.

* comScore: Jan – Apr 2013

** Adobe SiteCatalyst: Aug 2012 – May 2013


Kristie Adler

Kristie is Director of Communications. She graduated from Penn State University and is based in New York City.
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